About Us Organisation

Dmitry Shishkin

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Dmitry Shishkin

CEO Media International

Dmitry Shishkin is CEO Ringier Media International and member of the extended Group Executive Board of Ringier AG since January 2024.

Shishkin is an expert in digital innovation in media and content strategy. He describes himself as an "evangelist and enforcer" of a news user needs approach in publishing.

Since September 2020, Shishkin has consulted media, tech, and travel companies on digital strategy. Before that, he was Chief Content Officer at Culture Trip, a content-centric travel startup in London.

In his last role at BBC News, Shishkin developed and implemented the BBC's digital editorial strategy for 41 non-English foreign language news services, launching 12 new teams in Europe, Asia, and Africa.

Shishkin's main area of expertise is the intersection of Editorial, Organizational, Strategy, Data, and Product disciplines—how they all fit together to benefit audiences.

He is a member of the World Editors Forum (WAN-IFRA) as well as a Leader in Residence at UCLAN, and a mentor at the Journalism Innovation and Leadership programme.