About Us EqualVoice


In its capacity as an international media corporation, the Ringier Group uses its journalistic and technological influence to advocate gender equality. The Group’s EqualVoice initiative is intended to increase the coverage of women in the media, present more role models and give women and men an equal voice.

At the core of the initiative is the “EqualVoice Factor”. In Switzerland, three out of four media reports are about men. And according to the 2016 Global Media Monitoring Project, eight out of ten articles are about men worldwide. This is why Ringier launched the EqualVoice initiative in 2019 with the EqualVoice Factor at its core: using artificial intelligence in the form of a semantic algorithm developed in-house, Ringier measures the coverage of women in articles published by Ringier and Ringier Axel Springer Switzerland.

The EqualVoice initiative was launched by Ringier CFO Annabella Bassler, and is led by publisher Michael Ringier and Ringier CEO Marc Walder. The equal representation of women and men in the media is further supported by the Ringier Group Executive Board, the Group’s editors-in-chief in Switzerland and the EqualVoice Advisory Board. Find out more about EqualVoice at www.equalvoice.ch

Advisory Board National

Photo of Petra Ehmann

Petra Ehmann

Chief Innovation and AI Officer Ringier AG
Photo of Christine Graeff

Christine Graeff

Global Head of People and Executive Board member of Credit Suisse Group AG and Credit Suisse AG
Photo of Regula Bührer Fecker

Regula Bührer Fecker

Partner / Strategist at Rod Kommunikation
Photo of Simona Scarpaleggia

Simona Scarpaleggia

Board Member at EDGE, Autogrill and Hornbach
Photo of David Allemann

David Allemann

CEO and Co-Founder On
Photo of Carolina Müller-Möhl

Carolina Müller-Möhl

President of the Müller-Möhl Foundation
Photo of Christiane zu Salm

Christiane zu Salm

Media Entrepreneur and Advisor
Photo of Franziska Tschudi Sauber

Franziska Tschudi Sauber

CEO Weidmann Holding AG
Photo of Tanja Grandits

Tanja Grandits

2-Michelin stars Chef & awarded
Photo of Nicole Burth

Nicole Burth

Member of the Executive Board and CEO Communication Services at Swiss Post
Photo of Pascale Baeriswyl

Pascale Baeriswyl

Head of the Permanent Mission of Switzerland to the United Nations in New York

International Media Board

Photo of Ana Hanžeković Krznarić

Ana Hanžeković Krznarić

President of the Management Board of Hanza Media
Photo of Brittany Kaiser

Brittany Kaiser

Chair of the Board of Directors Gryphon Digital Mining, Co-Founder of Own Your Data Foundation
Photo of Katharina Borchert

Katharina Borchert

Chief Innovation Officer Mozilla
Photo of Mathias Döpfner

Mathias Döpfner

Chairman of the Board Axel Springer SE
Photo of Yann Borgstedt

Yann Borgstedt

Entrepreneur and founder of the Womanity Foundation