About Us EqualVoice


In its capacity as an international media corporation, the Ringier Group uses its journalistic and technological influence to advocate gender equality. The Group’s EqualVoice initiative is intended to increase the coverage of women in the media, present more role models and give women and men an equal voice.

At the core of the initiative is the “EqualVoice Factor”. In Switzerland, three out of four media reports are about men. And according to the 2016 Global Media Monitoring Project, eight out of ten articles are about men worldwide. This is why Ringier launched the EqualVoice initiative in 2019 with the EqualVoice Factor at its core: using artificial intelligence in the form of a semantic algorithm developed in-house, Ringier measures the coverage of women in articles published by Ringier and Ringier Axel Springer Switzerland.

The EqualVoice Factor comprises two objective indicators: the “Teaser Score”, which evaluates the visibility of women in images, headlines and titles, and the “Body Score”, which shows how often women and men are mentioned in an article’s text. The EqualVoice Frame, which deals with qualitative measurement, is also being pursued. Here we ask ourselves the question: “HOW are women portrayed in our media?”

The EqualVoice initiative was launched by Ringier CFO Annabella Bassler, and is led by publisher Michael Ringier and Ringier CEO Marc Walder. The equal representation of women and men in the media is further supported by the Ringier Group Executive Board, the Group’s editors-in-chief in Switzerland and the EqualVoice Advisory Board. Find out more about EqualVoice at www.equalvoice.ch


EqualVoice Review 2020

The results of the EqualVoice Factor are communicated regularly. The visibility of women in the publications of Ringier AG and Ringier Axel Springer Schweiz AG developed positively. In 2020, the Handelszeitung recorded an increase of 7 per cent and was thus able to increase the proportion of women in its reporting from 17 to 24 per cent.  

Advisory Board

Photo of Ingrid Deltenre

Ingrid Deltenre

Media Manager and Board Member
Photo of Regula Bührer Fecker

Regula Bührer Fecker

Partner / Strategist at Rod Kommunikation
Photo of Simona Scarpaleggi

Simona Scarpaleggi

CEO at EDGE, Board Member at Autogrill and Board Member at Hornbach
Photo of David Allemann

David Allemann

CEO and Co-Founder On
Photo of Yann Borgstedt

Yann Borgstedt

Entrepreneur and founder of the Womanity Foundation
Photo of Carolina Müller-Möhl

Carolina Müller-Möhl

President of the Müller-Möhl Foundation
Photo of Christiane zu Salm

Christiane zu Salm

Media Entrepreneur and Advisor
Photo of Dr. Sabine Keller-Busse

Dr. Sabine Keller-Busse

President Personal and Corporate Banking and President UBS Switzerland
Photo of Franziska Tschudi Sauber

Franziska Tschudi Sauber

CEO Weidmann Holding AG
Photo of Petra Ehmann

Petra Ehmann

Global Lead for Product Partnerships of Innovation Technology Augmented Reality at Google Switzerland
Photo of Tanja Grandits

Tanja Grandits

2-Michelin stars Chef & awarded
Photo of Nicole Burth

Nicole Burth

Member of the Executive Board and CEO Communication Services at Swiss Post
Photo of Pascale Baeriswyl

Pascale Baeriswyl

Head of the Permanent Mission of Switzerland to the United Nations in New York