EqualVoice
In its capacity as an international media corporation, the Ringier Group uses its journalistic and technological influence to advocate gender equality. The Group’s EqualVoice initiative is intended to increase the coverage of women in the media, present more role models and give women and men an equal voice.
At the core of the initiative is the “EqualVoice Factor”. In Switzerland, three out of four media reports are about men. And according to the 2016 Global Media Monitoring Project, eight out of ten articles are about men worldwide. This is why Ringier launched the EqualVoice initiative in 2019 with the EqualVoice Factor at its core: using artificial intelligence in the form of a semantic algorithm developed in-house, Ringier measures the coverage of women in articles published by Ringier and Ringier Axel Springer Switzerland.
The EqualVoice Factor comprises two objective indicators: the “Teaser Score”, which evaluates the visibility of women in images, headlines and titles, and the “Body Score”, which shows how often women and men are mentioned in an article’s text. The EqualVoice Frame, which deals with qualitative measurement, is also being pursued. Here we ask ourselves the question: “HOW are women portrayed in our media?”
The EqualVoice initiative was launched by Ringier CFO Annabella Bassler, and is led by publisher Michael Ringier and Ringier CEO Marc Walder. The equal representation of women and men in the media is further supported by the Ringier Group Executive Board, the Group’s editors-in-chief in Switzerland and the EqualVoice Advisory Board. Find out more about EqualVoice at www.equalvoice.ch
Advisory Board National

Christine Graeff
Global Head of People and Executive Board member of Credit Suisse Group AG and Credit Suisse AG
Ingrid Deltenre
Media Manager and Board Member
Regula Bührer Fecker
Partner / Strategist at Rod Kommunikation
Simona Scarpaleggia
Board Member at EDGE, Autogrill and Hornbach
David Allemann
CEO and Co-Founder On
Carolina Müller-Möhl
President of the Müller-Möhl Foundation
Christiane zu Salm
Media Entrepreneur and Advisor
Dr. Sabine Keller-Busse
President Personal and Corporate Banking and President UBS Switzerland
Franziska Tschudi Sauber
CEO Weidmann Holding AG
Petra Ehmann
Chief Innovation Officer Ringier AG
Tanja Grandits
2-Michelin stars Chef & awarded
Nicole Burth
Member of the Executive Board and CEO Communication Services at Swiss Post
Pascale Baeriswyl
Head of the Permanent Mission of Switzerland to the United Nations in New YorkAdvisory Board International

Brittany Kaiser
Chair of the Board of Directors Gryphon Digital Mining, Co-Founder of Own Your Data Foundation
Katharina Borchert
Chief Innovation Officer Mozilla
Mathias Döpfner
Chairman of the Board Axel Springer SE