In its capacity as an international media corporation, the Ringier Group uses its journalistic and technological influence to advocate gender equality. The Group’s EqualVoice initiative is intended to increase the coverage of women in the media, present more role models and give women and men an equal voice.
At the core of the initiative is the “EqualVoice Factor”. In Switzerland, three out of four media reports are about men. And according to the 2016 Global Media Monitoring Project, eight out of ten articles are about men worldwide. This is why Ringier launched the EqualVoice initiative in 2019 with the EqualVoice Factor at its core: using artificial intelligence in the form of a semantic algorithm developed in-house, Ringier measures the coverage of women in articles published by Ringier and Ringier Axel Springer Switzerland.
The EqualVoice initiative was launched by Ringier CFO Annabella Bassler, and is led by publisher Michael Ringier and Ringier CEO Marc Walder. The equal representation of women and men in the media is further supported by the Ringier Group Executive Board, the Group’s editors-in-chief in Switzerland and the EqualVoice Advisory Board. Find out more about EqualVoice at www.equalvoice.ch