Ringier Serbia transfers ownership of the media company NIN d.o.o. in Serbia

Ringier Serbia Ltd. is transferring its entire share in NIN d.o.o. to Jelena Drakulić Petrović, its General Director.

Ringier Serbia Ltd Beograd-Stari grad, a wholly owned subsidiary of Swiss Ringier AG and the main shareholder of the media company NIN since 2009, as well as the publisher of the weekly newspaper NIN, is pleased to announce the transfer of its entire ownership stake in NIN d.o.o. to the General Director of Ringier Serbia Ltd, Jelena Drakulić Petrović.

NIN (Serbian Cyrillic: НИН) which is an acronym for Nedeljne informativne novine (Недељне информативне новине), is the oldest weekly newspaper in the Balkans and was founded by a group of intellectuals on January 26, 1935.

Nine decades later, Nedeljne informativne novine is the market leader for socio political magazines in Serbia. What adds value to the NIN media brand is the NIN Critics’ Prize for the Novel of the Year, established in 1954 and awarded to the most prolific writers, which was and still is an important event in literary culture.

Marc Walder, CEO of Ringier AG: “We are convinced that under the leadership of Jelena Drakulić Petrović, the future of NIN d.o.o will be promising. With her many years of successful experience in the field of media business, she will continue the development of the renowned NIN successfully.

“It is an honor for me to take over NIN, a respected newspaper for political, social and cultural issues for decades, after 20 years of professional activity within the Ringier portfolio. We continue to cultivate independence, trust and information and critically engage with socio-political events. My professional focus remains on the successful operation of Ringier Serbia Ltd., which this year celebrates its 27th year in our country”, said Jelena Drakulić Petrović, General Director of Ringier Serbia Ltd. and new owner of NIN d.o.o..

The transaction has already been completed, signifying a seamless transfer of ownership. Both parties have mutually agreed to maintain confidentiality regarding the terms of the share transfer.

Ringier AG, Corporate Communications

About Ringier Serbia Ltd

Ringier Serbia is a digital media company with a tradition of doing business in Serbia for 27 years. It is part of the Swiss media group Ringier AG, which is present in 19 countries in Central and Eastern Europe and Africa. Company’s digital portfolio includes Blic.rs, which has been the absolute leader on the media market for more than 10 years with a 71.5% share in digital publishing, the sports portal Sportal.rs, the lifestyle portal Žena.rs, the specialized portal Superrecepti.rs, and the showbiz site Pulsonline.rs. The portfolio also includes forum Ana.rs, classifieds portals Nekretnine.rs and Mojauto.rs, while in Bosnia and Herzegovina the company is also present through the portals Srpskainfo.com and Bosnainfo.ba. Since 2022, the portfolio was expanded with the cable television Blic TV. Ringier Serbia is also the publisher of printed media, such as: the daily newspaper “Blic”, the women’s magazine “Blic žena” and the political magazine “NIN”. Thanks to its competences in the field of cutting-edge advertising through its sales sector, Media Impact offers a wide range of integrated services based on technology and information. Ringier Serbia founded the Blic Foundation 10 years ago which helps the most socially disadvantaged children, and is one of the founders of the “Digital Serbia” initiative as well as the Swiss-Serbian Chamber of Commerce.


Portrait Jelena Drakulic Petrovic