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Ringier Vietnam signed up partnership with programmatic ad exchange Singapore Media Exchange (SMX) for ELLE Vietnam
Since 2010, Ringier Vietnam is the exclusive advertising and marketing partner of ELLE, the world`s largest women’s style and fashion magazine, in Vietnam. The 2012 launched online extension Elle.vn revolves around a highly active, professional and passionate community of fashionistas and beauty experts. Elle.vn is closely integrated with ELLE magazine, giving readers the opportunity to immerse themselves in glorious details and beauty of fashion trends, designers, stores, photo galleries and places in Vietnam and around the world.
The newly set-up partnership between Ringier and SMX will offer the digital platform of Elle Vietnam a one-stop selection of programmatic brand-safe options to reach top-quality audiences across Southeast Asia, including exclusive access to premium formats. In addition, SMX will have more opportunities to combine its own first-party data with those of the online community of Elle Vietnam, creating richer audience data for more precise and effective targeting.
‘The future belongs to Programmatic Advertising, because automated advertising offers the opportunity to save consumers uninteresting advertising. This increases the acceptance of the advertising displayed. As the exclusive advertising and marketing partner of ELLE in Vietnam, we are thrilled to work with the innovative SMX-Group. It`s an opportunity to leverage the strength of media giants like Singapore Press Holdings and Mediacorp through SMX. We are excited to partner with SMX to offer the digital ELLE Vietnam inventory to deliver a premium programmatic ads environment for advertisers. SMX is a significant enabler not just for premium content providers like ELLE Vietnam but for advertisers as well since the synergies will be instrumental to achieving our goals in terms of revenue targets, market penetration and cost efficiency, among others,’ says Benjamin Gajkowski, Head of Ringier Asia and General Manager Ringier Vietnam.
Hari Shankar, Chief Executive Officer of SMX, says: ‘SMX starts at the beginning of 2018 with the vision to offer programmatic advertising for high-quality brands. I am therefore particularly pleased that in the first full year of our business operations we have already succeeded in welcoming such a valuable and respected luxury and lifestyle brand as Elle Vietnam as our new partner in Southeast Asia. This partnership with Ringier Vietnam challenges SMX to create a high-quality offering of innovative advertising formats and precise targeting to meet the demanding audience.’
Ringier AG, Corporate Communications
About Elle Vietnam
Launched in October 2010, ELLE Vietnam is the first international fashion magazine in Vietnam. Ringier Vietnam is the exclusive Marketing and Advertiser partner of ELLE Vietnam ever since. ELLE Vietnam brings international collections of women’s fashion, modern and luxury beauty trends to its stylish Vietnamese readers. It features the latest international fashion and beauty looks and inspires Vietnamese women and men to adapt them to their own sense of style. ELLE offers the perfect balance between Fashion & Beauty, Culture & Society and Lifestyle. Launched in 2012, Elle Vietnam´s online platform Elle.vn revolves around a highly active, professional and passionate community of fashionistas, beauty experts and ELLE editors who regularly share unique stories and photos from the fashion world. Elle.vn is closely integrated with ELLE magazine, giving readers the opportunity to immerse themselves in glorious details and beauty of fashion trends, designers, stores, photo galleries and places in Vietnam and around the world.
Singapore Media Exchange Pte Ltd (SMX) is an advertising exchange established through a joint venture of the two local media giants in Singapore, Mediacorp and Singapore Press Holdings in 2018. Its suite of programmatic solutions is designed to deliver greater audience engagement and impact. By pooling and harnessing rich first-party audience data across the leading news, business, entertainment and lifestyle properties of the alliance, SMX unlocks new targeting opportunities with greater precision and scale.