A BOLA and PÚBLICO join forces to offer generalist and sports content of excellence

The joint e-paper is just the first step in a series of initiatives that will be announced soon.

A BOLA, a leading sports newspaper in Portugal, and PÚBLICO, one of the country’s main generalist newspapers, have joined forces in a strategic partnership that aims to provide readers the best information content on different platforms. This innovative collaboration aims to combine the strength and tradition of both brands with an enriching and diverse experience for their audiences.

The start of the partnership will be marked by the launch of a joint e-paper, an offer that will allow readers to access exclusive content from A BOLA and PÚBLICO for an initial period of three months at a competitive price. This is just the first step in a series of initiatives that will be announced soon, including new ways of consuming content that go beyond the printed newspaper and digital.

“We are extremely excited about this partnership that brings together two iconic brands in Portuguese journalism,” says Luis Pedro Ferreira, Editorial Director of A BOLA. “With our ability to produce content on a print, digital and video level, we believe that this collaboration will allow us to create a unique experience for our readers, integrating the best of sports and general news.”

David Pontes, Editorial Director of PÚBLICO, adds: “This strategic alliance with A BOLA is a milestone in our path of innovation. Together, we will offer a more robust and diversified product that meets the needs of an increasingly demanding audience eager for quality content.”

About A BOLA
A BOLA is a leading sports information brand in Portugal, standing out for its capacity for digital innovation and video content production. With a strong presence in both print and digital formats, A BOLA continues to be a reference for sports lovers, combining tradition and modernity to offer a wide-ranging coverage of sporting events.

PÚBLICO is a leading newspaper in Portugal, known for its editorial quality and commitment to investigative journalism. Since its foundation, PÚBLICO has been an influential, relevant and independent voice on the Portuguese media scene, offering in-depth coverage of national and international events.

Ringier Sports Media Group (RSMG)
Since its launch in 2022, RSMG merges top national sports media with innovative global tech. With 8 brands across 8 European countries, RSMG reaches more than 25 million fans with its platforms monthly – powered by more than 400 colleagues. Beyond its sports media brands, RSMG also operates its Content Management System “Sportal.365” and maintains a strategic partnership with LiveScoreGroup. RSMG is continuously and strategically investing in sports media with the goal of achieving a prominent position through the consolidation of leading digital sports media brands. These brands currently include Sportal Media Group in Bulgaria with sportal.bg and Sportal365, gsp.ro in Romania, sportal.rs in Serbia, sportal.hu in Hungary, sport.sk in Slovakia, sportal.gr in Greece, A Bola in Portugal and Sportnieuws.nl in the Netherlands. The strategic investment in the UK-based LiveScore Group in 2022 further underscores RSMG’s aspiration to build a leading European sports media player by 2025.