The survey results showed that average visit frequency of each user is 3.24 times a week, while the average visit time is 26.04 minutes. A substantial 82% of online users have used online product/supplier search function to find industrial machinery and materials, reflecting the huge number of industrial professionals who are now turning to online media for information and to search for products or suppliers. Around 76% of users said they use the search function as main information source for finding products/suppliers, 36% of them inquired and contacted suppliers at once, while 40% of them saved the results and contacted suppliers later.