The Ringier Annual report is a serious matter. It is all about sausages!

In an approach marked by respectful humor rather than cynicism, the British artist Helen Marten compares the processes used in making sausages with those of journalism. While the 2015 Ringier Annual Report provides its readers with figures packed like sausage meat, it is also quite safe for vegetarians.

On opening the box containing the 2015 Ringier Annual Report, the reader is presented with two sausage casings. The materials the artist has chosen for the annual report book are thus clearly reminiscent of sausage making. There is the muslin, used to shape the sausage meat, and the greaseproof paper, used by the butcher to pack wrap the finished sausages themselves. The artist has also combined photographs taken during her visits to butchers in Switzerland with texts of her own.

The narrow pages and thin paper on which the annual report itself is printed are not dissimilar to receipts from a cash register. Here, too, the sausage takes center stage – as a metaphor for how publishing content is created and distributed.

Helen Marten lives and works in London. As a 31-year-old, she belongs to the generation of digital natives. For her, using the internet and its myriad features is a self-evident part of day-to-day life. Her artistic work combines everyday items and materials she comes across, such as people might use in handywork at home – some of which she has modified – with objects, sculptures and installations of her own creation. Helen Marten was awarded the LUMA Prize in 2012. Her work was on display at the All the World’s Futures exhibition at the 56th Biennale in Venice and, in January of this year, the first major individual exhibition of her work was held in the United States.

The Ringier Annual Report is available in German, English and French. It can also be downloaded or ordered in hard-copy form on the Ringier corporate website, www.ringier.com.

Ringier AG, Corporate Communications