The lockdown measures taken in order to contain the spread of coronavirus included restrictions on movement of the population and repeated closures of restaurants and kiosks. As a result of the closures of restaurants, hairdressers and doctors’ practices, the number of secondary and tertiary readers per copy reduced and closed kiosks led to a sharp reduction in the number of individual sales. As the Sunday newspaper with the highest number of individual sales, at 26.3%, SonntagsBlick was particularly hard hit by these measures. In response to this development, Ringier Advertising has decided accordingly to reduce the advertising rates of several print titles from the beginning of 2022. The advertising rates for SonntagsBlick, Schweizer Illustrierte and L’illustré will therefore be reduced by between 14% and 17%.
Thomas Passen, Managing Director of Ringier Advertising, is optimistic about this adjustment: «Despite declining readership figures, our fully paid subscription circulation remains at a stable level.»
Going forward, advertisers should focus on having a balanced mix of print and digital when booking advertising. Print continues to be an incredibly valuable tool for certain target groups, as is regularly demonstrated when evaluating campaigns.
Media strategists at Ringier Advertising recommend the appropriate media mix to their customers depending on their needs. Customers can also use the Marketplace tool to book their print advertising directly with Ringier Advertising and optimise it independently with dynamic pricing. For more information on these offers, please contact Thomas Kords, Operations Director, Ringier Advertising: +41 44 259 89 88 | [email protected].
Ringier AG, Corporate Communications
About Ringier Advertising
Ringier Advertising markets a broad portfolio of digital portals and print publications. These are the own titles and their portals of Ringier AG and Ringier Axel Springer Schweiz AG as well as third-party publications and portals such as bluenews.ch and Le Temps.