Two new advertising formats have been added: Yaleo Video for large-format video ads, and Yaleo Story for interactive, multiple-slide stories like the ones commonly found on social media. However, unlike social media, the campaigns appear in a reputable, editorially curated environment – they are run in a wide-reaching network of more than 200 online portals operated by Swiss media outlets such as nzz.ch, blick.ch, watson.ch, letemps.ch and nau.ch.
«Yaleo Advertising combines the best of both worlds: the high impact of creative formats in a social media style, and the trustworthy environment of established media brands on the open web. This allows us to offer our customers unique online advertising formats for all campaign objectives», says Nora Chapero, Product Director at audienzz.
Yaleo ads are visually embedded in the editorial content of the respective online portal and benefit from maximum visibility within the reading flow, leading to high interaction rates. Existing advertising media can be easily adapted for Yaleo campaigns thanks to smart ad production services. The innovative technology with precise contextual targeting ensures optimum campaign efficiency.
«With Yaleo, we have been offering our customers access to the combined reach of Ringier Advertising and audienzz in a single product for almost two years. This extensive network is now being expanded with unique formats and services, making Yaleo the go-to solution for high-reach open web campaigns», says Thomas Passen, Managing Director of Ringier Advertising.
The new formats are now available to book. Further information, along with examples of current campaigns, can be found on the Yaleo website.
About audienzz
audienzz is a leading specialist in digital advertising. The team of first-class experts ensures the success of advertisers and publishers through the effective combination of technology and marketing know-how.
audienzz.com
About Ringier Advertising
Ringier Advertising is the commercialization unit of Ringier Media Switzerland and other external publications and portals. The portfolio includes broad-reach media brands such as Blick and blue News, special interest offerings such as Schweizer LandLiebe and renowned business publications such as Bilanz. Ringier Advertising stands for high-quality environments, innovative technologies and individual consulting. The Brand Studio provides creative approaches and supports advertisers in the creation of their campaigns.
Further information about audienzz
NZZ Corporate Communications
+41 44 258 17 72, [email protected]