The Rose d’Or has its own Rose

Lucerne: To honour the Rose d'Or's 50th anniversary the Festival receives its own rose - a real one.

The Rosenbörse, sponsor of the Rose d’Or Festival, will decorate this year’s festival with more than 25 000 roses – but not just any roses. For the 50th anniversary of the festival the Rosenbörse has given the name «Rose d’Or» to a real rose, a rose that glows as golden as the Rose d’Or Awards. But the colour was not the only reason why Urs Kägi, CEO of the Rosenbörse, chose this particular rose. «The Rose d’Or rose has star qualities: a big, glowing blossom head, visible thorns and an impressive length make sure that the rose, either on its own or in a bouquet arrangement, can show off its full diva aura.» This real rose will decorate and partner the international festival in honour of its birthday. 

For Kägi the Rosenbörse and the festival are a perfect match. «The Rose d’Or honours the efforts of people whose programmes give the audience a lot of pleasure. Moreover, we both celebrate a memorable anniversary this year. This is the Rosenbörse’s 10th birthday, the Rose d’Or festival takes place for the 50th time in September. The emotional parallels, the two jubilees and the word ‹rose› in its name convinced me right away to get involved with the Rose d’Or as rose partner,» he explains, revealing the Rosenbörse’s sponsorship. 

People who want to see or buy the real Rose d’Or can find it now in the Rosenbörse stores in Zurich, Zug, Lucerne and Sihlbrugg. The Rose d’Or Festival will take place from 18-22 September 2010 in Lucerne. The event will conclude with the Award Ceremony held at the Culture and Convention Centre Lucerne (KKL), during which the coveted Rose d’Or Awards will be presented. The Golden Rose is one of the world’s most prestigious awards for TV entertainment. 

Further information is available at www.rosedor.ch 

Rose d’Or – Festival and Prize

The Rose d’Or is one of the most important annual events in the international television industry. It was founded in Montreux in 1961 and has been held in Lucerne since 2004. With over 40 countries taking part, the Rose d’Or attracts leading television makers, producers and production companies, and executives from independent and public service broadcasters. Since its creation, it has been a networking platform for the onscreen entertainment community, and a meeting place to discuss ideas and formats. The festival culminates in a Gala Awards Ceremony, at which prestigious Golden Roses for the best television entertainment programmes of the year are awarded. Throughout its 50 year history, the festival’s goal has been to reward originality, quality and creativity in entertainment programming, and to encourage excellence in television and new media.