Since the 2012/2013 season, Swisscom has been one of the exclusive sponsors of the top division in Swiss club football, which will be called the Credit Suisse Super League from next season. The company is now extending its commitment as an official sponsor: Swisscom AG and Ringier Sports AG – the Swiss Football League’s (SFL) exclusive marketer for the central advertising rights – have signed a four-year extension to the contract, now effective until the end of the 2024/2025 season.
Martin Blaser, Ringier Sports’ Chief Executive Officer, remarked: «We are thrilled that our successful partnership with Swisscom is entering its third round with this renewal. By extending the contract, Swisscom is sending out a strong signal at what is – for many – a challenging time. Through this commitment, it will continue providing substantial support to Swiss club football in the years to come.»
Christoph Timm, Head of Marketing & Image Communications, commented: «The extension to the partnership means we can offer Swiss football long-term support and send a strong signal to the Swiss League and the Super League clubs, particularly in economically challenging times. Combined with the acquired media broadcasting rights, we’d like to continue offering all football fans the best football experience and to make clubs fit for the future with digitalisation solutions.»
Ringier AG, Corporate Communications
About Ringier Sports
Ringier Sports AG concentrates on marketing Swiss clubs, associations and organisations, as well as national and international events on the Swiss market. Its focus is on spectator sports like football and ice hockey, in addition to sports that have a high number of registered and/or active participants. At the same time, exploiting commercial rights in national leagues and the future development and marketing of national events and championships remain key for Ringier Sports AG. In this regard, Ringier Sports AG can count on its employees’ long-standing knowledge and relies on its broad network of well-known and established partners.
Swisscom, Switzerland’s leading telecoms company and one of its leading IT companies, is headquartered in Ittigen, close to the capital city Bern. Outside Switzerland, Swisscom has a presence on the Italian market in the guise of Fastweb. In 2020, over 19,000 employees generated sales of CHF 11,100 million. Swisscom is 51% Confederation-owned and is one of Switzerland’s most sustainable and innovative companies. blue Sport (formerly Teleclub) has been broadcasting the top Swiss football leagues since 2006, in addition to televising top international leagues and European competitions such as the UEFA Champions League and the UEFA Europa League for many years. The blue Sport range is available on more than just Swisscom’s blue TV boxes. It is also provided on many other platforms via the blue TV app, such as the Apple App Store and Google Play Store, on LG and Samsung smart TVs or through the Sunrise, UPC and Quickline TV boxes.