Scope3 helps companies disclose emissions across the digital advertising supply chain to quantify and minimise their environmental impact. The calculation of emissions is based on the analysis of a number of factors, including the selection, distribution and display of advertising on users’ devices.
A key component of this process is the analysis of ads.txt files available on publishers’ websites. These files provide transparent information about the channels through which inventory can be purchased. The precise visualisation of this data enables Scope3 to determine the CO₂ footprint of digital campaigns in detail.
Last year, Ringier Advertising undertook a comprehensive review of its digital publishers’ ads.txt files and mapped their advertising supply chains to reduce CO₂ emissions wherever possible. As a result of these measures, the digital publishers marketed by Ringier Advertising, including Blick, Beobachter, Handelszeitung, cash.ch, Energy and Schweizer Illustrierte, were successfully verified by Scope3. This confirms that the data provided meets Scope3’s requirements for accuracy and level of detail.
Mitja Grusovnik, Director Ad Technology, points out: “We are proud that the publishers we market have been verified by Scope3. This verification stands for transparency and underlines our commitment to driving sustainable and forward-looking solutions within the industry. Together with our customers, we are developing market-driven products and defining the sustainable advertising of the future.”
About Ringier Advertising
Ringier Advertising is the commercialization unit of Ringier Media Switzerland and other external publications and portals. The portfolio includes broad-reach media brands such as Blick and blue News, special interest offerings such as Schweizer LandLiebe and renowned business publications such as Bilanz. Ringier Advertising stands for high-quality environments, innovative technologies and individual consulting. The Brand Studio provides creative approaches and supports advertisers in the creation of their campaigns.