The Swiss Broadcasting Corporation (SRG) and Admeira are extending the term of their existing agreement for the exclusive marketing of SRG’s TV advertising inventory by a further three years until the end of 2028. This decision underscores the mutual trust and successful collaboration in a dynamic media environment.
Contrary to the general market trend, Admeira is holding its own successfully. Revenue in the current year is developing positively, and market shares are showing a stable to positive trend. Admeira is thus building on its success from 2023 and 2024.
“In a rapidly changing advertising market, the expertise of a strong partner is essential. Admeira has proven in recent years that it makes a successful contribution even under difficult conditions. The contract extension is an expression of our confidence in Admeira,” says Thomas Egger, CFO of SRG.
Frank Zelger, CEO of Admeira: “We are very pleased with the continued trust of SRG and the opportunity to continue exclusively marketing the premium inventory of SRG SSR. This contract extension is a confirmation of our strategic direction and the tireless work of our team. We are convinced that TV advertising will remain a central component of the media mix in the future, and we will continue to utilize all technical innovations to ensure the success of our partners and our clients.”
The long-term collaboration enables both companies to jointly shape the future of TV advertising in Switzerland and to develop innovative solutions for the challenges of the changing media market.
About SRG
SRG is the Swiss Broadcasting Corporation. It comprises five business units (RSI, RTR, RTS, SRF, SWI swissinfo.ch), the general management, and the subsidiary SWISS TXT.
Contact: Gianna Blum, SRG Media Office, +41 58 136 21 21, [email protected]
About Admeira
Admeira markets moving image advertising in Switzerland, with a strong focus on Swissness and quality. With the channels of SRG SSR and the private provider CANAL+, we represent high-quality brands in a first-class TV advertising environment. Our portfolio includes diverse advertising environments of national and international television channels. These premium products offer the Swiss advertising industry the highest reach, best contact quality, and excellent sales opportunities. Thanks to many years of experience, we set standards in our core competencies of consulting, planning, execution, and research. We are committed to efficient, effective, and customer-oriented solutions that make our clients’ campaigns successful. With locations in all parts of the country, our services are available to national and international advertisers and agencies. www.admeira.ch
Contact: Ringier Corporate Communications, +41 44 259 64 44, [email protected]