TV programmes from around the world will be honoured at the 50th Golden Rose Festival this year. This prestigious award acknowledges originality, quality and creativity in TV entertainment. One prize – the Social Award – will be presented for the first time at the anniversary event. With this special prize the Rose d’Or jury will recognize a programme that deals with social and humanitarian topics, social trends and ethic issues.
Which of the programmes nominated in this category receives the Award will be decided by the jury at this year’s Rose d’Or Festival in September. However, the personality who will present the Social Award was already announced today: Former German chancellor Gerhard Schroeder (66) will act as presenter and keynote speaker. «I’m delighted to be part of this internationally renowned festival. It will be my pleasure to present the Social Award because it is vital that TV entertainment also deals with important socio-political issues,» says Gerhard Schroeder about his involvement.
The 2010 Rose d’Or Festival will take place from 18-22 September at the Hotel Schweizerhof in Lucerne. Traditionally, the Golden Roses are presented at conclusion of the festival. 109 programmes in 11 categories have been nominated for this year’s Rose d’Or. Leading figures from the worlds of business, politics and entertainment will be presenting the prizes during the magnificent Award Ceremony held on 22 September at the Culture and Convention Centre Lucerne (KKL).
Rose d’Or – the television industry’s most important award
Rose d’Or is one of the world’s most important festivals in television entertainment. It was founded in Montreux in 1961 and has taken place in Lucerne since 2004. Television professionals, producers and executives from private and public television stations as well as heads of production companies take part. Since its inception the festival has been a key network platform for the television entertainment industry and a market place of ideas. The Rose d’Or concludes with the glamorous Awards Ceremony during which Golden Roses for the best television entertainment programs are presented. With its coveted awards the Rose d’Or recognizes originality, quality and creativity and sets the standards for television entertainment.