Car importer BMW (Switzerland) AG has just joined the Rose d’Or Festival as a new co-sponsor. Swisscom Broadcast, which has been a partner of Rose d’Or since 2002, has renewed its sponsorship commitment and even expanded it for the festival’s 50th anniversary edition.
For the BMW brand, Rose d’Or combines qualities that fit BMW perfectly. «As a premium manufacturer of sporty and elegant vehicles we aim to set the highest standards in terms of quality, performance and top-notch design,» says Erich Papke, Managing Director of BMW (Switzerland) AG. Swisscom Broadcast sees the festival as an ideal international networking event. «Rose d’Or provides an excellent platform to exchange views on trends and developments in the world of television with producers, organizers, distributors and creative professionals,» says Bernhard Schmid, Head of Marketing & Sales, about the commitment of the Swiss telecom company. Swisscom Broadcast also uses the festival as an attractive hospitality platform.
In addition to these two leading companies, Hotel Schweizerhof Lucerne and Rosenbörse are making a substantial contribution to this year’s festival. Many businesses and private donors along with the city ant the canton of Lucerne are also supporting the Rose d’Or in its anniversary year.
The Rose d’Or Festival will take place from 18-22 September 2010 in Lucerne. The event will conclude with the Award Ceremony held at the Culture and Convention Centre Lucerne (KKL), during which the coveted Rose d’Or Awards will be presented. The Golden Rose is one of the world’s most prestigious awards for TV entertainment.
Further information is available at www.rosedor.ch
Rose d’Or – Festival and Prize
The Rose d’Or is one of the most important annual events in the international television industry. It was founded in Montreux in 1961 and has been held in Lucerne since 2004. With over 40 countries taking part, the Rose d’Or attracts leading television makers, producers and production companies, and executives from independent and public service broadcasters. Since its creation, it has been a networking platform for the onscreen entertainment community, and a meeting place to discuss ideas and formats. The festival culminates in a Gala Awards Ceremony, at which prestigious Golden Roses for the best television entertainment programmes of the year are awarded. Throughout its 50 year history, the festival’s goal has been to reward originality, quality and creativity in entertainment programming, and to encourage excellence in television and new media.