For 50 years, the Rose d’Or Festival has been one of the most important events in entertainment television worldwide. However, the festival – as well as its traditional role as an international networking and ideas platform – will also become a major public event with strong national and regional appeal in the future. To achieve this, Rose d’Or is not only working with Blick Group, Schweizer Illustrierte and the industry platform C21, but also with media partners from Central Switzerland: Neue Luzerner Zeitung, Radio Pilatus and Central Switzerland TV channel Tele 1.
This trio of media partners will ensure that the Rose d’Or is well positioned in Central Switzerland. Neue Luzerner Zeitung is the leading newspaper in Central Switzerland, with local editions reaching 271,000 readers. Thanks to the media partnership, their local newspaper will keep them up-to-date on what is going on at the Rose d’Or Festival and which celebrity guests will be there from 18th – 22nd September. «Neue Luzerner Zeitung supports the Rose d’Or Festival in Lucerne because it is committed to promoting cultural events, to supporting the community spirit and to being where people are meeting,» says Fiona Steiner, head of sponsorship, about Neue Luzerner Zeitung’s involvement.
Radio Pilatus, with 151,000 listeners, is Central Switzerland’s leading radio station ahead of Radio Central and Radio Sunshine, and will broadcast up-to-the-minute reports from the festival. «Radio Pilatus has already been pursuing an event strategy for many years, both as media partner and organizer. With its new concept as a professional and public event as well as its national and regional appeal, the Rose d’Or is a perfect match for our station,» explains Joachim Freiberg, CEO of Radio Pilatus. He added that the two event locations, Culture and Convention Centre Lucerne (KKL) and Hotel Schweizerhof Lucerne, were already among Radio Pilatus’ strategic partners, further complementing the media partnership.
According to General Manager Bruno Hollenweger, the Rose d’Or also fits the bill for Central Switzerland TV channel Tele 1, which provides 170,000 viewers in the six cantons of Lucerne, Zug, Schwyz, Obwalden, Nidwalden and Uri as well as the neighbouring regions of Aargau and Zurich with information about current affairs in Central Switzerland: «The Rose d’Or serves as a key networking platform for the entertainment television industry and a market place of ideas. As a regional television partner, Central Switzerland TV channel Tele 1 aims to enhance viewer awareness of this prestigious event’s diverse and attractive programme and to share the festival’s highlights with them.»
The event, which will take place from 18th – 22nd September 2010, will conclude with the Award Ceremony held at the Culture and Convention Centre Lucerne (KKL), during which the coveted Rose d’Or Awards will be presented. Several of this year’s Festival events are open to the public: the live charity quiz show Who Wants To Be A Millionaire?, the 21st Century Symphony Orchestra performing the soundtrack to the second part of Lord of the Rings (The Two Towers), Comedy Night, hosted by German comedy star Thomas Hermanns (Quatsch Comedy Club), and the gala Awards Ceremony in KKL Lucerne.
Further information is available at www.rosedor.ch
Rose d’Or – Festival and Prize
The Rose d’Or is one of the most important annual events in the international television industry. It was founded in Montreux in 1961 and has been held in Lucerne since 2004. With over 40 countries taking part, the Rose d’Or attracts leading television makers, producers and production companies, and executives from independent and public service broadcasters. Since its creation, it has been a networking platform for the onscreen entertainment community, and a meeting place to discuss ideas and formats. The festival culminates in a Gala Awards Ceremony, at which prestigious Golden Roses for the best television entertainment programmes of the year are awarded. Throughout its 50 year history, the festival’s goal has been to reward originality, quality and creativity in entertainment programming, and to encourage excellence in television and new media.