Catherine Mühlemann (44) was among the founders of Switzerland’s first private television station TV3, developed German television station MTV Networks (Viacom) from a music channel into a multimedia company with several strong brands and sits on the board of directors of Swisscom. Now she will also join the Advisory Board of Rose d’Or, one of the most important festivals of the television and entertainment industry. “The Rose d’Or has honored originality, quality and creativity in television entertainment for 50 years – I would like to help it do the same for another 50 years. After all, creativity has always been an important pillar of my work. Creativity is the heart of our media industry – it’s really all about creativity,” says Mühlemann. The International Advisory Board of Rose d’Or now counts 14 leading personalities from the world of television entertainment. They support the Rose d’Or management and function as door openers and ambassadors for the festival around the world.
The Rose d’Or Festival celebrates its 50th anniversary this year and takes place September 18 to 22 at the Hotel Schweizerhof in Lucerne.
About Catherine Mühlemann
Catherine Mühlemann began her career in 1994 at Swiss Television and in 1999 was program director and member of the founding team of Switzerland’s first private television station, TV3. In 2001, she moved to Germany to join MTV Networks. Catherine Mühlemann took over as managing director of MTV Central (Germany, Switzerland, Austria). Two years later her responsibilities were expanded to include emerging markets as well as the growth markets of Eastern Europe and the Middle East. In May 2004, she became managing director of MTV Central & Emerging Markets headquartered in Berlin and a member of the International Leader Committee of MTV Network International in New York City, the committee to develop the corporation’s international strategic direction.
After the takeover of VIVA Media AG by MTV owner Viacom, Mühlemann was also responsible for the television business of VIVA Media Group and acted as managing director of Viva Fernsehen GmbH and Viva Fernsehen Plus GmbH and as a board member of Viva Media AG in Cologne. Catherine Mühlemann led a company with six different media brands (MTV, VIVA, VH1, Nickelodeon, GameOne and Comedy Central) and 20 channels serving over 70 million households in 25 countries. She left MTV Networks in 2008.
Today Catherine Mühlemann works as an independent media manager and entrepreneur. She is an associate of Andmann Media Holding GmbH in Baar, Switzerland, and holds several board of directors’ mandates for companies like Swisscom. As a member of Berlin Board she advises the acting mayor on how to develop the cultural sector and creative industry in Berlin. In 2006, Catherine Mühlemann received the city of Berlin’s Cross of the Order of Merit award.
The mother of two children currently lives in Berlin.
Rose d’Or – the television industry’s most important award Rose d’Or is one of the world’s most important festivals in television entertainment. It was founded in Montreux in 1961 and has taken place in Lucerne since 2004. Television professionals, producers and executives from private and public television stations as well as heads of production companies take part. Since its inception the festival has been a key network platform for the television entertainment industry and a market place of ideas. The Rose d’Or concludes with the glamorous Awards Ceremony during which Golden Roses for the best television entertainment programs are presented. With its coveted awards the Rose d’Or recognizes originality, quality and creativity and sets the standards for television entertainment.