The Rose d’Or is one of the most important television entertainment festivals in the world. After Montreux, which served as its first venue between 1961 and 2003, the festival has been held in Lucerne since 2004. The core of the festival remains its international competition for television entertainment programmes.
Ringier had taken over the Rose d’Or from Freddy Burger Management shortly before its 50th anniversary in 2009, thereby strengthening its entertainment operations. Under a new leadership, the festival has been put on a firm foundation over the past years and has become a forum and an important meeting point for decision-makers of the global media community. Due to the restructuring of Ringier’s entertainment division, the rights have now been sold to theEuropean Broadcasting Union EBU.
Marc Walder, CEO of Ringier AG, on the sale of Rose d‘Or: “Ringier was able to position the Rose d’Or again as what it is—one of the most important entertainment television festivals in the world. The European Broadcasting Union can now offer this event the perfect platform for a great future. And I’m delighted about that.”
The marketing rights will go to theEuropean Broadcasting Union on 1 August, 2012– the EBU will already be in charge of organizing the next festival in Brussels.The EBU is a Geneva-basedassociation of currently 74 broadcasting organizations in 56 countries across Europe, North Africa and the Middle East. Ingrid Deltenre, former director of Swiss Television, is the EBU’s full-time director general.
Ingrid Deltenre on the purchase of the rights: “The Rose d’Or Festival encapsulates quality and innovative entertainment values which are at the heart of public service broadcasting. The EBU is very excited to have acquired the Rose d’Or Festival and looks forward to bringing the event to a large European audience”.
Ringier AG, Corporate Communications
Media office EBU, Bettina Brinkmann, telephone +41 22 717 24 17, [email protected]
European Broadcasting Union EBU
The European Broadcasting Union EBU is a Geneva-based association of currently 74 broadcasting organizations in 56 countries across Europe, North Africa and the Middle East. In addition, there are about half as many associated broadcasters from around the world. The EBU is chaired by the current administrator-general of francophone Belgian broadcasting station RTBF, Jean-Paul Philippot.
Rose d’Or –festival and television awards
The Rose d’Or Festival in Lucerne is one of the world’s most important entertainment television festivals. It was founded in 1961 in Montreux. Today, television professionals, producers, managers of private and public television stations and production company heads from 40 countries take part. Since its inception, the Rose d’Or Festival has been an important networking platform and a marketplace for ideas. The highlight of the Rose d’Or Festival is the glamorous Awards Ceremony, in which the Golden Roses for best television entertainment programs and formats are presented. With these coveted awards, the Rose d’Or Festival recognizes originality, quality and creativity, and sets new standards for entertainment television.