Ringier strengthens its position in the eCommerce market with a majority stake in MyStore, a leading online outlet shop in French-speaking Switzerland

Media company Ringier is acquiring a 60% majority stake in the successful Swiss eCommerce platform MyStore. Western Switzerland’s leading online outlet shop will be merged with DeinDeal AG at the start of 2016. DeinDeal is a wholly owned subsidiary of Ringier AG. MyStore shareholders John and Allen Krief and Alexandre Branquart will retain a minority interest and retain key roles in the management team.

MyStore is a Geneva-based online outlet shop founded in 2009 by current CEO John Krief; he has had highly successful at specialising in offering discounts of up to 80% on brand name products from the worlds of fashion, accessories, shoes, perfume, watches, travel and more.

As of 15 October 2015, Ringier AG will acquire a 60% majority interest in MyStore. John and Allen Krief and Alexandre Branquart will retain 40% of the share capital. MyStore and DeinDeal will be regrouped in 2016. The CEO of the new jointly managed company will be Benoit Henry, the current CEO of DeinDeal. Together, the companies will constitute Switzerland’s leading smart shopping platform. The three MyStore founders will remain part of the management team. With this acquisition Ringier cements DeinDeal’s leading position in Switzerland and significantly expands its business in French-speaking Switzerland.

Ringier AG, Corporate Communications

MyStore is an excellent partner for DeinDeal, and both companies shall benefit directly from cross-selling opportunities and considerable synergies in other key areas.” Thomas Kaiser, CEO Ringier Digital

“Ringier has a remarkable track record in the digital arena and has a proven capacity for innovation. We are delighted to join forces with Ringier and DeinDeal to usher in the next phase in our company’s evolution.” John Krief, CEO MyStore

DeinDeal has positioned itself as a leading smart shopping platform in Switzerland. MyStore’s extensive expertise in product purchasing and strong presence in French-speaking Switzerland is a perfect fit for our strategy. This will ensure both quantitative and qualitative growth going forward.” Benoit Henry, CEO DeinDeal