Spiideo is the leading provider of automated cloud-based solutions for video analysis and streaming in the sports sector. RED will broadcast exclusively with Spiideo to produce games for the community and continuously improve the streaming experience by integrating data and innovative features using Spiideo’s AI (Artificial Intelligence)-enabled, automated sports production platform. Automated camera systems and AI tools such as AutoFollow™ and AutoData™ are driving professional broadcasting forward. In addition, clubs can equip themselves with “RED Performance”, Spiideo’s premium video analytics tool, to improve their performance on the pitch. The platform will also bring the so-called League Exchange into play, a tool for analyzing opponents in preparation for the next match.
The cameras will be installed in all Yapeal Promotion League and 1. Liga Classic stadiums, and will be in use from the 2022/2023 season. Due to the CloudStudio™, the system offers the possibility of live commentary for matches on site as well as outside of the events. Furthermore, RED’s multistream production allows multiple outputs to be generated with the same signal.
More than 2,000 organizations, clubs and leagues worldwide currently use Spiideo, including Sweden’s Allsvenskan, a number of Premier League teams, the NHL, Serie A, MLS, NBA, Ligue 1 and the Bundesliga. Swiss clubs also using Spiideo include Grasshopper Club Zürich and FC Basel 1893.
Alexander Grimm, CEO of Ringier Sports: “We will use Spiideo’s sports analysis expertise to create a new type of streaming experience. Together, we will set new standards in the field of automated sports productions. We look forward to the collaboration, and to reaching this next milestone together with Spiideo. Spiideo’s cameras and technologies open up new perspectives, and not only in the eyes of the public.”
Patrik Olsson, CEO and co-founder of Spiideo: “We are very excited about the partnership with Ringier Sports because we share the same vision for the future of automated sports production. Our cloud-based platform and AI cameras are the perfect combination for scaling and producing thousands of matches, which would not be possible any other way.”
Ringier AG, Corporate Communications
About Ringier Sports
Ringier Sports AG is a subsidiary of the Ringier Group and focuses on the marketing, consulting, digitisation and activation of clubs, associations, leagues and organisations as well as national and international events in the Swiss market. The focus is on public sports such as football and ice hockey as well as sports that have a high number of licensed and/or active players. At the same time, Ringier Sports AG focuses on the exploitation of marketing and media rights to national leagues and the future development as well as marketing and digitisation of event and championship formats with a national character.