Ringier Sports selects Sportradar to power its streaming platform – RED

Ringier Sports is partnering with Sportradar to establish RED, its new sports streaming service, in the Swiss market.

In August 2022, RED will be launched with the Yapeal Promotion League and the 1. Liga Classic. The service will offer live streams of matches and match highlights from these competitions and will be available to fans via smartphone, tablet and laptop. Sportradar is in this connection another important piece of the puzzle for the realization of the ambitious project: the complete RED streaming offer including all live match highlights, game recaps as well as originals will be available on the Sportradar OTT platform. 

Sportradar, the leading global sports technology company creating immersive experiences for sports fans, will tap into the breadth of its technical capabilities to engineer a dynamic OTT platform for RED. In doing so it will support Ringier Sports’ ambitious plans to grow the service amongst sports fans. 

Ringier Sports appointed Sportradar following a competitive tender process and the sports-technology company will draw on its 15 years’ experience in the sports OTT space. The platform is designed flexibly with various refinements and offers the possibility of adding further sports as required. The streaming solution will be data driven and tailor made for RED, creating a highly targeted and personalized viewing experience for Swiss sports fans.      

The industry-leading OTT solution provided by Sportradar is fully customisable in front-end design, the part which the user sees, while continual refinements can be made on the back end, means in the background, to increase the volume of sports content on offer. 

Alexander Grimm, CEO Ringier Sports: «With Sportradar we have brought the best player on board to develop our new platform. RED will deliver world-class, cutting-edge entertainment, and I’m really looking forward to working with the Sportradar Group colleagues.» 

Patrick Mostboeck, Global Director Video and Streaming, Sportradar: «Ringier Sports is an important partner for Sportradar, and the launch of RED is a significant development for the sports-broadcasting landscape in Switzerland. As the leading sports-technology provider, we are best placed to help them establish and grow the service amongst sports fans.»

For more information, please visit: www.projectred.ch

About Ringier Sports

Ringier Sports AG is a subsidiary of the Ringier Group and focuses on the marketing, consulting, digitisation and activation of clubs, associations, leagues and organisations as well as national and international events in the Swiss market. The focus is on public sports such as football and ice hockey as well as sports that have a high number of licensed and/or active players. At the same time, Ringier Sports AG focuses on the exploitation of marketing and media rights to national leagues and the future development as well as marketing and digitisation of event and championship formats with a national character.