In January 2024, Ringier Slovakia began working with Google News Initiative (GNI) on a groundbreaking project. AIWA works based on simple inputs that are entered through an intuitive interface. Thanks to AI models, it can generate content in different lengths, five languages and four communication styles – formal, tabloid, children’s and informal. This flexibility allows it to be widely used on content websites and media platforms.
A key milestone of the project is the April launch of the pocasie.azet.sk website, which provides daily forecast updates for all district towns in Slovakia. AIWA generates approximately 80 articles per day, ensuring consistent traffic and a high level of user engagement. In addition to weather forecasts, the system has the potential to expand into other content areas and publishing on different platforms.
František Novák, Managing Director Ringier Slovakia: “Our collaboration with GNI opened the door to new technologies that we wouldn’t have utilized otherwise. Thanks to Google, we were able to experiment, test new tools, and gain valuable experience. A concrete example is the use of Gemini, which brings more valuable data-to-article generated content to our readers. Azet Počasie now reaches tens of thousands of users per month, with up to 70% of them being new visitors who had not previously registered on other Ringier Slovakia platforms. We presented this success to our parent company, Ringier, and agreed that this is not just a local project. We have developed the first prototype, however, our ambition is clear—to expand this concept across Europe so that all media within Ringier can benefit from it.
Bernd Volf, Managing Director of Ringier MediaTech: “AIWA represents a significant leap forward in automated content creation, demonstrating how we can harness new technologies to produce high quality, valuable content at scale. This project is not just a standalone success; it’s our first step into a future where AI becomes an integral part of content creation, enabling us to move towards hyper personalized content delivery. The potential for media is enormous, and we aim to scale this successful product across multiple countries within Ringier. I want to express my gratitude to our innovative team in Slovakia and our partners at Google for their collaboration in bringing this project to life. Together, we’re shaping the future of media, where technology and journalism work hand in hand to better serve our audiences.”
Looking ahead, Ringier plans to expand AIWA’s capabilities beyond weather forecasting and implement the technology across its European media network. This initiative marks a significant step towards the future of AI-assisted journalism and content creation.
About Ringier Slovakia
Ringier Slovakia is a multimedia publishing house and the leader of the Slovak internet market. The vast majority of our portfolio has long maintained its position as the most visited Slovak online portals, each leading in its respective segment. Our portfolio includes the news and investigative portal Aktuality.sk, the women’s magazine Diva.sk, and the sports portal Sport.sk. The publishing house also encompasses other major platforms such as Azet.sk, the community portal Pokec, and the celebrity magazine Koktejl.sk. Through its subsidiary United Classifieds, which operates portals like Autobazar.eu and Nehnutelnosti.sk, Ringier Slovakia is also the largest operator of online ad portals in Slovakia. Ringier Slovakia employs more than 250 people and is a part of the Swiss-based Ringier Group.
Media contact:
Emi Vargová
PR Manager
E-mail: [email protected]