24.11.25

Ringier sells BuyRentKenya to Rushbox Ltd. to focus its marketplaces portfolio in Sub-Saharan Africa

Ringier consolidates its digital marketplaces portfolio across Sub-Saharan Africa and has sold its Kenyan real estate portal, BuyRentKenya, to Rushbox Ltd., who is operating leading real estate platforms in Mauritius and Zimbabwe. With this transaction, Ringier continues to strengthen its leading digital marketplaces in jobs and general classifieds under the umbrella of The African Talent Company (TATC).

The sale of BuyRentKenya, which has operated as a standalone real estate platform within Ringier’s African portfolio, is a strategic step to consolidate resources and focus on scaling its Sub-Saharan African portfolio of jobs and general classifieds platforms.

“Rushbox, led by African tech entrepreneur Garth Drummond, brings significant experience in operating real estate marketplaces in Zimbabwe and Mauritius, offering synergies from which BuyRentKenya will greatly benefit. This step will allow BuyRentKenya to further grow under Rushbox’s leadership while we continue to focus on our strategic priorities around jobs and talents across the Sub-Saharan African Continent,” says Axel Konjack, Head of Marketplaces at Ringier. “We’re convinced Garth and his team are the right partners to further develop BuyRentKenya.”

BuyRentKenya is about to enter a new phase under the stewardship of Rushbox Ltd.

Rushbox Ltd. is well-positioned to leverage its industry knowledge to further innovate and expand BuyRentKenya’s market position.

Garth Drummond, CEO of Rushbox Ltd.: “By combining our cross-market expertise and technological strengths with BuyRentKenya’s established brand and local insights, we see a great opportunity to bring new value to the Kenyan real estate market.”

Both parties have agreed not to disclose any further details of the transaction.