Ringier Romania: Imobiliare acquires DSA Advisor, one of the leading mortgage brokers in Romania

Imobiliare, the leading digital real estate platform in Romania and part of Swiss based Ringier Group since 2015, acquires DSA Advisor, one of the leading mortgage brokers in the country. While the transaction is an important strategic milestone for Imobiliare on its path to diversification by adding financial services for real estate to its portfolio, DSA Advisor aims to accelerate its growth through digital transformation under the roof of Imobiliare.

DSA Advisor has proven a strong performance during the last few years, doubling its intermediated loan volume in 2021. Relying on strong synergies with Imobiliare, DSA Advisor intends to accelerate the expansion of its business on a national level, streamline operational and digital processes, grow the number of partners and focus all efforts to provide the best services and customer experience in the market. The new financial services unit will be marketed under the country’s number one digital real estate brand Imobiliare in order to further drive market penetration and awareness.

Imobiliare´s new financial division will be organized in a new company and will be managed entrepreneurially by Razvan Greciuc and Doru Iliescu, Co-Founders and Managing Partners of DSA Advisor jointly with Dan Niculae, Head of New Business at Imobiliare. They will grow the mortgage business in close collaboration with Dan Puica, CEO of Imobiliare. The new management team will make use of strategic assets provided by Imobiliare in order to create additional value for buyers of properties as well as for sellers, Romanian banks and financing partners.

“We are confident in the growth outlook of the Romanian market. We have been working hard to successfully complete this transaction and we are very happy to expand our digital assets in Romania. Together with jobs and real estate, we can now play a major role in the financing market in order to enable consumers to have a better understanding and access to these services”, says Mihnea Vasiliu, of CEO Ringier Romania.

“Our aim is now to craft the best solutions for real estate financing in Romania, as a natural continuity to our property finding and selling digital services provided by Imobiliare. We intend to expand and develop our portfolio of digital assets in connection with the real estate needs in order to deliver more value to our buyers, sellers and financing partners across the entire country”, explains Dan Puica, of CEO Imobiliare.

“This represents an important step in our business journey, bringing more than a decade of experience to a whole new level of growth and opportunities. One of our main goals is to come closer to our customers by increasing our reach in the real estate and digital spaces, so that together with the consolidation of our network and our close partnerships with banks, we can provide the best end-to-end financial solutions available. We are very confident that being part of Ringier Romania will have a decisive impact on the development of our services for the real estate market but also for any financial needs”, said Razvan Greciuc, Managing Partner, DSA Advisor.

Ringier AG, Corporate Communications

About DSA Advisor

Founded in 2013, DSA Advisor has a strong track record as a Direct Sales Agency in financing and banking services. The company manages a portfolio of 34 financing partners including 17 banks in Romania, but also IFNs and leasing companies. DSA Advisor manages an active network of more than 100 brokers, currently mostly operating in Bucharest.

About Imobiliare

Launched in 2000, Imobiliare is the leading digital real estate platform in Romania with more than 2 million monthly unique visitors. Imobiliare provides digital services for agencies, developers, buyers and private sellers including property listings as well as price valuation services and real estate market data analyses.

About Ringier România

Founded in 1992, Ringier Romania is a key digital and media player in the local market. Ringier Romania is the official local representative of the largest internationally operating Swiss media company Ringier AG, renowned for producing high quality content for more than 180 years. Ringier Romania’s portfolio includes leading digital platforms like Imobiliare, ejobs, imoradar24, jobradar24 and some of the most iconic titles in the local media such as: Libertatea, GSP, ELLE, Viva!, Unica and Avantaje.