Ringier Annual Report, LARGE or small

In designing this year’s annual report for Ringier, New York based concept artist Wade Guyton took a series of photographs to reduce one of his large works to 360 individual component pieces, which he then had bound between two book covers. As simple as that.

Leafing through the 2014 Ringier annual report, the reader will be able to contemplate a whole succession of pages, each depicting one section of Guyton’s full-scale work 3031, which is 8.60 meters wide 2.75 meters high. Some of the pages are simply black, while others show traces of ink from the plotter against the original unadorned beige canvas. Large and small. A large whole and its individual small components. Black and white. Guyton’s concept inspires a whole range of possible associations.

In this year’s edition, the annual report itself appears as a separate appendix, such as one might find in an art book. Here, too, Guyton creates a contrast between LARGE and small. The figures, the real core of the report, are LARGE, while the accompanying text is small. Colors have been dispensed with completely.

Wade Guyton was born in the American Mid West. As a young man he moved to New York, where he took several jobs, including working as a guard at the Dia:Chelsea art center. From the very beginning of his artistic career, Photoshop and inkjet printers were central to the works he produced. Guyton, now 42, first became widely known for the large Xs that he printed onto pages of magazines and catalogs. By 2012, his work had already been recognized with a retrospective exhibition at the Whitney Museum in New York and has also been widely exhibited in Europe.

The Ringier annual report is available in German, English and French. Copies can be ordered or downloaded from the Ringier corporate website www.ringier.com.

Ringier AG, Corporate Communications