Swiss media company Ringier AG and German kick-media ag have jointly established pool position switzerland ag. The joint venture based in Zurich will serve Swiss artists working in areas such as music, film, theatre and comedy as well as athletes. In organizational terms, pool position switzerland is part of Ringier Entertainment headed by Marco Castellaneta. Operational implementation will be carried out by pool position management gmbh, founded by Cologne media entrepreneur Alexander Elbertzhagen in 1995, under the leadership of Claudia von Spreckelsen; Michael Voss will be General Manager of the new company based in Zurich.

Alexander Elbertzhagen, CEO of kick-media ag, said: “In Switzerland, there are many talents who have a strong base in their home country but whose impact does not reach beyond national borders. With our newly established joint venture we want to change this and make sure the European entertainment industry will be enriched by all the exciting personalities from Switzerland. Our experience with Michelle Hunziker has demonstrated how opportunities can be successfully captured through cross-border concepts. Realizing this fascinating project with a long-established company like Ringier is both a fascinating task and a great honour.” 

Michael Voss, General Manager of pool position switzerland commented: “We offer Swiss artists new and unique opportunities across German-speaking parts of Europe.” Marco Castellaneta, General Manager, Ringier Entertainment, said: “We look forward to working with Alexander Elbertzhagen and his team. We have forged a strong strategic partnership which will have an effect on the entertainment business in both our countries and beyond.”