Ringier Africa records successful first half-year

Ringier started its business activities in Africa three years ago. The largest internationally active Swiss media company was able to increase its sales fourfold already in the first half of 2014, compared to the entire previous year.

The strong sales growth in the first six months of this year are thanks to professional scaling of existing products as well as winning renowned global corporations as media and advertising partners. Julian Artopé, Director of Ringier Africa: “Especially the adjustment of our content and classified products in West Africa and the expansion of our number one position in e-commerce business in Kenya have contributed to this success.” Today, Ringier is active in the four African countries Kenya, Nigeria, Ghana and Senegal. Three of them are among the growth markets most attractive for large American and European companies, according to the corresponding “Frontier Sentiment Index” drawn up exclusively for the Wall Street Journal. Number one position is taken by Nigeria. The former problem child of West Africa is attracting the interest of foreign investors with its fastest-growing economy on the continent. Robin Lingg, CEO Ringier Africa & Asia: “The organization in Nigeria is contributing strongly to Ringier Africa’s success thanks to effective utilization of the enormous market potential; the largest market on the continent is already a great investment for us today.”

Five of the total of eight Ringier platforms in Africa are market leaders. Rupu has already become established successfully as the largest online shop in Kenya. The site is based on the sales platform model of DeinDeal in Switzerland. The same model has also been applied successfully with Tisu in Ghana, where the platform is also the market leader. In Nigeria, the entertainment-news platform Pulse, based on the model of the Swiss news platform Blick.ch, is growing, with more than 4 million page views per month. Allsports in Ghana also records 2.5 million page views monthly and is the number one among sport portals. At the beginning of the year, Ringier acquired a majority share of Expat-Dakar, Senegal’s largest classified marketplace.

Ringier AG, Corporate Communications