06.01.26

Ringier Advertising Exclusively Commercialises yallo TV: A New Premium Environment for Video Advertising

Starting January 1, 2026, Ringier Advertising will take over the exclusive commercialisation of yallo TV, a leading provider of digital TV streaming in Switzerland. This partnership offers advertisers access to a premium TV environment with the widest reach and innovative advertising opportunities in the rapidly growing streaming market.

yallo TV offers television with more than 280 channels, reaching up to 150,000 active users monthly across devices such as computers, tablets, mobiles, and connected TVs. For advertisers, this means access to an attractive environment: the yallo TV platform impresses with its young, digitally savvy audience, high viewer loyalty, and data-driven targeting options. The year 2026 promises exciting placement opportunities with numerous major sporting events.

Thomas Passen, Managing Director of Ringier Advertising, states: “yallo TV perfectly complements our portfolio: a high-quality streaming environment with a loyal, digitally savvy target audience – exactly what the advertising market is looking for in the video sector. With the upcoming Winter Olympics, as well as the Ice Hockey and Football World Championships next year, this is particularly attractive for our clients.”

Stefan Fuchs, Chief Consumer Officer – Flanker Brands at Sunrise, adds: “With Ringier Advertising, we gain a strong partner who will further expand our position in the advertising market and enable companies to reach their target groups across all relevant screens. Together, we are focusing on sustainable growth and innovative solutions in a high-quality TV environment.”


About yallo TV
yallo, as a full telco provider, offers smart, affordable, and simple mobile, internet, and TV services from a single source. In addition to the comprehensive yallo TV offering, it also provides the free, ad-supported entry-level version yallo Free TV.

About Ringier Advertising
Ringier Advertising is the commercialization unit of Ringier Media Switzerland and other external publications and portals. The portfolio includes broad-reach media brands such as Blick and blue News, special interest offerings such as Schweizer LandLiebe and renowned business publications such as Bilanz. Ringier Advertising stands for high-quality environments, innovative technologies and individual consulting. The Brand Studio provides creative approaches and supports advertisers in the creation of their campaigns.