As part of the collaboration, Yieldlove will be handling all cross-border marketing activities for all digital Ringier Advertising platforms in Switzerland. Traffic originating from outside Switzerland will be monetised exclusively by Yieldlove. For domestic traffic, Ringier Advertising is now using Yieldlove’s proprietary header bidding technology, which will be specifically upgraded to support compatibility with the Xandr ad server.
Thomas Passen, Managing Director of Ringier Advertising, is pleased: «Yieldlove is the strong partner we were looking for to solidify our leading position in Switzerland. In addition to Yieldlove’s many years of experience in the digital sector, what truly won us over was their flexibility – how they are able to offer custom solutions to meet our technical requirements in a way that fits us perfectly.»
«Ringier Advertising offers us an outstanding reputation and status as a cutting-edge marketer that understands the challenges of the digital sector. We place our full confidence in Ringier and its platforms and are incredibly excited to work with such a forward-thinking partner,» says Karsten Krienke, Managing Director at Yieldlove GmbH. «A market leader in technology has now joined forces with a market leader in publishing. We can hardly wait to get started with our campaigns.»
Ringier AG, Corporate Communications
About Ringier Advertising
Ringier Advertising markets an extensive portfolio of digital portals and print publications. These include its own brands as well as the portals of Ringier AG and Ringier Axel Springer Schweiz AG, as well as external publications and portals, such as bluenews.ch and Le Temps.
About Yieldlove
Yieldlove is an award-winning European market leader in programmatic ad monetisation. Our innovative solutions and proprietary technologies support 700 publishers around the world and are helping to maximise their revenues. We owe our success to a diverse, passionate and experienced team comprised of people from all over the world. In 2017 we became part of the Ströer Group, Europe’s largest premium ad marketer and publisher. www.yieldlove.com