Ringier acquires majority interest in Swiss group buying company “DeinDeal.ch”

The Ringier media enterprise continues to expand its digital online business by taking over 60 percent of DeinDeal.ch, the clear market leader in the group buying segment in Switzerland.

DeinDeal.ch is the fastest growing startup company in Switzerland, offering attractive products, hotel accommodations and local services on its online platform every day at a discount of 50 percent or more. Within a very short time, the DeinDeal.ch team headed by CEO Amir Suissa and COO Adrian Locher was able to establish the group buying concept in the Swiss market. The company successfully developed an efficient marketing and new customer acquisition channel for small and mid-sized companies and national businesses. DeinDeal.ch has been online since 24 March 2010 and already has over 100 employees.

Ringier is taking over a 60 percent stake in DeinDeal.ch in the course of its consistent expansion of the digital online segment. The parties have agreed not to disclose the purchase price.
“We believe in the long-term success of the group buying model and have identified excellent synergies between Ringier and DeinDeal.ch, and we are investing in Switzerland’s clear market leader in this segment”, said Marc Walder, CEO Ringier Switzerland and Germany. “With this, Ringier continues to grow its digital business, which already accounts for over 20 percent of revenues in Switzerland.”

The management of DeinDeal.ch is fully committed to its company and thus ensures that the success story will continue seamlessly. Amir Suissa, CEO of DeinDeal.ch commented: “We very much look forward to the strategic partnership with Ringier. This step enables us to build upon our position as the clear market leader in Switzerland and allows us to access an even wider range of coverage, which will benefit both the Deal providers and our customers.”

Marc Walder will be Chairman of the Board of Directors of DeinDeal.ch. He will be joined on the Board by Christian Unger, CEO Ringier, Michael Voss, COO Ringier Switzerland and Germany, and DeinDeal founder Amir Suissa, as well as Internet investor and DeinDeal.ch shareholder Klaus Hommels.

Communications Ringier Switzerland