Ringier acquires Homsters, leading SaaS-provider for new property developments

Ringier has acquired all shares in Homsters Asia Pte. Ltd., a Singapore based software company with offices in Ukraine and Kazakhstan, from founders and co-investors. CEO Dmitriy Aleksandrov will join Ringier and continue to develop the leading SaaS-provider of automated digital marketing solutions for new property developments.

With the acquisition of Homsters, leading SaaS-provider for automated digital marketing solutions in the primary property segment, Ringier strengthens its digital value proposition for property developers internationally. CEO Dmitriy Aleksandrov and the Homsters team will continue to scale automated digital marketing solutions for promoting and selling new property developments online. Ringier and Homsters have been developing a successful strategic partnership since 2019 providing state-of-the-art technology to Ringier’s leading property portals in Switzerland and Poland.

Homsters products and services include building and operating marketplaces for potential home buyers which convert online traffic into transactions for property developers, investors and banks. Homsters develops an AI-driven recommendation engine (“Homematch”) that analyses the user’s behavior and proposes new apartments to potential buyers. Additionally, Homsters operates an  end-to-end transaction model for new developments in Kazakhstan selling up to 100 entities monthly.

Axel Konjack, Head Global Marketplaces Ringier AG, comments: “Ringier believes in the potential of the new development sector for our real estate marketplaces in Switzerland, Central Eastern Europe and Africa. With Homsters, we will scale a proven solution across our portfolio internationally as well as providing transactional services to third parties.”

Andrew Olejnik, co-founder of Homsters also expresses his contentment and says: “We are happy about the successful acquisition of Homsters by our partner Ringier, with whom we have been successfully working with in the last few years. We are excited that we have managed to build a value proposition and a team, which will further develop under the roof of one of the most innovative investors in digital marketplaces.“

Kilian Kämpfen, Chief Technology & Data Officer Ringier AG says: “Homsters has strong talents and know-how in Ukraine and Kazakhstan that will strengthen Ringier’s central tech capabilities to provide solutions for the new development segment of our digital marketplaces.”

Ringier AG, Corporate Communications

About Homsters

Homsters is a leading provider of automated solutions for marketing and sale of new property developments. The Company’s end-to-end marketing platform seamlessly promotes new developments across multiple online sites, captures buyer leads, nurtures these leads, and distributes closable leads to developer or own sales teams. Homsters’ AI-driven solution is provided on a SaaS basis to online real estate marketplaces and developers in multiple countries. The company was operationally founded in Kyiv, Ukraine.

About RingierRingier is a Media- and Technology Company Swiss by nature. The Group includes over 130 companies operating numerous leading media brands, digital platforms and marketplaces. Ringier addresses every walk of life and touches the lives of millions of people – every day in 18 countries. 73 percent of operating profit comes from the digital sector. This puts Ringier in the group of leading European media companies. The family-owned enterprise believes in entrepreneurship, collaboration, innovation, trust and courage for nearly 190 years. In a world that’s becoming ever more complex and challenging, Ringier`s mission is to keep interest alive and to ensure that customers, users or readers never lose sight of what connects them: We create interest in the world around you – and beyond.  www.ringier.com