Ringier uses Palantir’s Foundry software to harness the power of data in order to better serve and inform readers. By expanding reach and enhancing the relationship to its audience, Ringier is able in turn to increase the revenue needed to fund quality journalism. In addition to being used in newsrooms, Ringier also uses Foundry to improve performance in the advertising departments across its media brands.
Foundry transforms the way organizations operate by creating a central operating system for their data. It allows for the integration of siloed data sources into a common operating picture, leading to better data-driven decision making across the enterprise.
Ringier embarked on an ambitious digital transformation plan more than a decade ago, embracing the shift from a legacy newspaper business into a diversified, digital-first, global media company through significant investments in technology and skills.
“Ringier provides premium journalism. Yet, the European digital publishing space is changing. We wanted to be able to arm our journalists with the best possible data, so they could better serve and inform our readers. Palantir’s world-leading integration technology enabled us to create a secure, comprehensive data foundation that enables experienced journalists to make more informed decisions about what content best serves their local communities”, said Marc Walder, Chief Executive Officer of Ringier AG.
In the case of Blick.ch, one of Switzerland’s top digital properties, up to 85% of the newsroom’s team looks at Foundry every day to analyze readership and performance, and set goals associated with these analytics.
Foundry’s easy-to-use interface allows people of all technical ability to interact with data, while its granular access controls ensure only the right people have access to the right data at the right time.
“Ringier is one of Switzerland’s most innovative and iconic companies, and we could not be more proud to be expanding our partnership,” said Alexander Karp, co-founder and chief executive officer of Palantir. “We have learned an immense amount from Ringier, whose history stretches back nearly two centuries, and are privileged to work with such a pathbreaker in its field.”
Palantir is proud to have a strong presence across Europe and in Switzerland, working with global leaders such, Merck KGaA and Airbus. It has an office in Zurich and plans to continue its expansion in Switzerland.
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Ringier AG is an innovative, digitalized and diversified Swiss media company operating in Europe, Asia and Africa. Its portfolio includes around 125 subsidiaries in the print, digital media, radio, ticketing, entertainment and e-commerce sectors and leading online marketplaces for cars, property and jobs. As a venture capital provider, Ringier supports innovative digital start-ups. Ringier, a family company founded in 1833 as a publishing house and printing plant, has invested consistently in digitalization and global expansion in recent years. Today, over 72 per cent of its operating profit already comes from digital, where Ringier is a leader among European media companies. Ringier’s core values are independence, freedom of expression and a pioneering spirit. Additional information is available at www.ringier.com.
About Palantir Technologies
Palantir Technologies is a software company that builds enterprise data platforms for use by organizations with complex and sensitive data environments. From building safer cars and planes, to discovering new drugs and combating terrorism, Palantir helps customers across the public, private, and nonprofit sectors transform the way they use their data. Additional information is available at https://www.palantir.com.
Lisa Gordon Johanna Walser
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This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements may relate to, but are not limited to, Palantir’s expectations regarding the expected benefits of the contract, the expected benefits of our software platforms, and demand and momentum in Switzerland and elsewhere relating to our software platforms. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Forward-looking statements are based on information available at the time those statements are made and were based on current expectations as well as the beliefs and assumptions of management as of that time with respect to future events. These statements are subject to risks and uncertainties, many of which involve factors or circumstances that are beyond our control. These risks and uncertainties include our ability to meet the unique needs of our customer; the failure of our platforms to satisfy our customer or perform as desired; the frequency or severity of any software and implementation errors; our platforms’ reliability; and our customer’s ability to modify or terminate the contract. Additional information regarding these and other risks and uncertainties is included in the filings we make with the Securities and Exchange Commission from time to time. Except as required by law, we do not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments, or otherwise.