Nina Siegrist to become Head of New Audiences at Blick Group and member of editorial management

On 1 November, Nina Siegrist will be taking up her post as Head of New Audiences and joining Blick Group’s editorial management. Her role will be to manage the Newsletter, Podcasts, Social and Community units.

A new asset for the Blick Group: Nina Siegrist (43) will be joining editorial management of the Blick Group as Head of New Audiences on 1 November 2022. Under her leadership, the Newsletter and Podcast units will be expanded and, together with the Social and Community units, will be more integrated in the newsroom. The goal is to reach a new audience and offer existing users an even more attractive portfolio of content. 

Siegrist will also continue managing new content in the Global Media unit. In this role, she will continue working on moving innovative journalistic projects forward and coordinating the work among the editors-in-chief in the 12 different countries.

Nina Siegrist has worked in various capacities at Ringier and Ringier Axel Springer Switzerland since 2014. She served as co-editor-in-chief for Schweizer Illustrierte through the end of 2021. She has been in charge of developing editorial formats and new content containers in the Global Media unit since the beginning of 2022. This included the launch of the «Homeowner» real estate newsletter in Blick, Beobachter, Handelszeitung and Schweizer Illustrierte

Christian Dorer (47), Editor-in-chief of the Blick Group: «Our editorial managers will benefit from Nina Siegrist’s wealth of journalistic experience and outstanding leadership skills. In the Newsletter and Podcasts units we see big opportunities for Blick, and Nina Siegrist’s expertise will allow us to take advantage of these.»

Nina Siegrist: «In addition to my strategic work within the Global Media Unit, I’m really looking forward to further intensifying the effort to realise content innovations at the Blick Group and becoming part of this fantastic team.»

Ringier AG, Corporate Communications