In an ever-evolving digital landscape, content production spans various disciplines, skills, and channels. The Playbook guides our staff with concise, practical, and actionable advice in each chapter. It includes one- or two-page sections featuring relevant resources and links for implementing best practices. By following these guidelines, our teams can achieve consistency and excellence, setting industry-leading standards and delivering exceptional digital experiences to our audiences.
Editorial and Content
This chapter describes effective team structures and workflows that promote collaboration and efficiency among team members and ensure a smooth digital publishing process.
Audience and Data
This chapter covers strategies for understanding and engaging our audience and using data-driven insights to improve content relevance and engagement.
Product and Innovation
This chapter focuses on our digital products and covers optimising user experience, exploring innovative technologies and staying ahead of digital trends.
Building effective teams and workflows
This chapter describes effective team structures and workflows that promote collaboration and efficiency among team members and ensure a smooth digital publishing process.
Monetisation
This chapter addresses the financial aspect of digital publishing and explores various ways to monetize our content, including advertising strategies, partnerships, and revenue generation opportunities.