Shell joined Ringier in 2002. Over the past 8 years with Ringier China, she took a variety of posts in the sales department from Sales Representative, Sales Manager to City Weekend National Sales Director since 2006, witnessing and experiencing the strong growth of Ringier China’s print and digital media businesses. Meantime, Shell obtained abundant experience and skills in media, publishing, advertising sales, and management, with which she has made invaluable contributions continuously to the company. Shell is now studying MBA at the Communication University of China.  

The top management believes that this new appointment will further strengthen the integrated competitiveness of Ringier China’s cross-media products in the China advertising market and consolidate the leading positions of the flagship media brands Betty’s Kitchen and City Weekend, so as to continuously provide the best value and service for all the advertising clients and partners. Also, the new sales organizational structure will be able to fully support Ringier China’s long-term commitment in developing and expanding in China’s fast-growing media market.The above appointment is effective from December 14th 2010.