The first drive home together from a club visit, loving everyday moments, and unforgettable trips: The new commercial clip from Toyota Switzerland tells a touching love story. Various Toyota models, such as the new Toyota Prius or the Toyota C-HR, serve as the perfect backdrop. ‘Made for Love, Made with Love’ – with authentic emotions and attention to detail, the clip shows how Toyota becomes a faithful companion through life.
In addition to the love story, a life story was also created, expanding the message and specifically addressing the different life stages of Toyota customers. As the world’s largest car manufacturer, Toyota offers the right model for every life situation. From the first driving lesson to the first own car, moving, birth, road trips, or midlife crisis – the humorous print and digital ads, as well as interactive elements, show: When it comes to love, life, and longevity, Toyota is the best choice.
Toyota Switzerland: Anita Gerber, Head of Marketing & Communication
Ringier Advertising Brand Studio: Jana Leonhard (Head of Creative Concepts), Valentina Ehrat (Head of Account Management), Daniel Marx (Head of Video, Director), Chiara Schawalder (Senior Video Producer), Janine Bucher (Video Producer), Elgee David Wee (Art Director)
Ole Wiedemann (Editing & Co-Director), Florence Gross (DoP), Hofkapellmeister (Music & Sound Design), birdviewpictures (Cinecar), Johan Lindqvist (Lighting), Jenny Tschugmell (Styling), Nicola Fischer (Hair & Makeup)
Video links:
Ringier Advertising | Toyota Spot 08.07.2025
Ringier Advertising | Your midlife crisis
Ringier Advertising | Your first road trip
Ringier Advertising | Your first child
Downloads:
Cover picture
About Ringier Advertising
Ringier Advertising is the commercialization unit of Ringier Media Switzerland and other external publications and portals. The portfolio includes broad-reach media brands such as Blick and blue News, special interest offerings such as Schweizer LandLiebe and renowned business publications such as Bilanz. Ringier Advertising stands for high-quality environments, innovative technologies and individual consulting. The Brand Studio provides creative approaches and supports advertisers in the creation of their campaigns.