Liberta Partners acquires DeinDeal AG        

Liberta Partners, a Munich-based multi-family holding, has acquired leading Swiss e-commerce player DeinDeal AG (“DeinDeal”) from Ringier who owned the majority of DeinDeal since 2015.

Founded in 2010, DeinDeal has established itself as a leading Swiss online marketplace for fashion, home & living, travel, as well as lifestyle products and services. The company specializes in flash sales with daily offers, sold exclusively via www.deindeal.ch, the DeinDeal app, and www.my-store.ch.

With locations in Zurich and Geneva, DeinDeal generated revenues of over CHF 100 million in 2023, placing it among the top 10 e-commerce portals in Switzerland. The company annually ships more than 1,000,000 parcels nationwide in less than two days, ensuring fast and reliable service for DeinDeal’s customers.

Florian Korp of Liberta Partners said: “DeinDeal’s innovative approach and strong market presence are the ideal foundation to further expand the company’s leading position in the Swiss e-commerce market.” 

Rainer Traub, also from Liberta Partners, added: “We are pleased to have won Dr. Tobias Heller and Dr. Philipp Wahl, two highly experienced and accomplished retail and e-commerce executives, as the new managing directors of DeinDeal to continue advancing growth and lead the company to new heights.” 

Robin Lingg, outgoing Chairman of the Board of Directors of DeinDeal AG said: “DeinDeal has made great progress under our ownership, and we are convinced that with Liberta Partners we have found the right partner for the company’s next stage of growth. I would like to sincerely thank Allen and John Krief, the founders and partners and their management team for their dedication, passion, and energy, which they have so successfully brought to DeinDeal and its trajectory over the past years.”

All parties have agreed not to disclose any further details of the transaction.

About DeinDeal AG
DeinDeal AG is a leading Swiss online marketplace that offers a diverse range of products and services, including exclusive deals and discounts across various categories such as fashion, electronics, travel, and lifestyle. Since its inception in 2010, DeinDeal has become synonymous with quality and value in the Swiss e-commerce sector, catering to millions of satisfied customers. The company is committed to providing a seamless shopping experience, characterized by a user-friendly platform, exceptional customer service, and a curated selection of high-quality products. DeinDeal’s innovative approach has not only set benchmarks in the online retail industry but has also made it a trusted name among Swiss consumers. The company continuously evolves to meet the changing needs of its customers, ensuring a dynamic and engaging shopping experience. For more information, please visit: www.deindeal.ch

About Liberta Partners
Liberta Partners is a multi-family holding based in Munich. Liberta Partners invests in companies predominantly based in German-speaking countries with clear operational and strategic development potential, in particular corporate carve-outs and successions. We actively develop our investments within the framework of our long-term “100% Core & Care” concept. Our portfolio companies thus benefit from Liberta Partners’ innovative entrepreneurial experience. The Liberta Partners team consists of professionals covering the areas of M&A, Corporate Development, and Legal as well as an active advisory board. For more information, please visit: www.liberta-partners.com

Media Inquiries
Liberta Partners, Email: [email protected]

List of Participants

Liberta Partners
Florian Korp (Partner); Christian Szczesny (Partner); Rainer Traub (Director); Louis Jung (Analyst)

Dr. Alexander von Jeinsen (Partner); Beda Kaufmann (Partner); Dr. Céline Martin (Tax Partnerin); Anna Capaul (Associate)