Code and Theory will be responsible for redesigning Blick’s digital presence for existing and future users. This includes modernizing its current design system, creating a best-in-class content experience, and scaling the customer experience. The agency will also partner on integrating artificial intelligence throughout the organization and as it touches customer experience, setting up an operational strategy to help evolve Blick’s offering as media companies think about how artificial intelligence will shift every aspect of their business.
Marco Rüegger, Chief Product Officer of Blick Group: “It is a pleasure for us to collaborate with Code and Theory. At Blick Group, we continuously strive to ensure that our products are equipped for future goals and market demands. Code and Theory is a leader in bringing modern media brands into the digital age, and therefore, we have great trust and excitement about our partnership.”
Code and Theory brings extensive experience to the Blick brand, having redefined the modern media landscape for over 145 publishers, helping to create the first and second generation of digital-first publishers. The agency also recently announced that it will be building new artificial intelligence capabilities Oracle Cloud Infrastructure, helping to unlock AI-powered innovation at scale for its clients.
“We appreciate the trust of the Blick and Ringier teams in us to help them evolve their business offering. It is exciting times for all companies as we face the tidal shift of AI, but the opportunities for the media landscape are particularly great, and we are looking forward to building the future together,” said Code and Theory Executive Chairman, Dan Gardner.
Ringier is a Swiss media and technology company. The Group comprises around 140 companies in 19 countries, which operate a range of leading media brands, digital platforms, and marketplaces. Almost 80 percent of the operating profit comes from the digital business. This makes Ringier one of the leading media companies in Europe. The family business has been based on entrepreneurship, cooperation, innovation, trust and courage for 190 years. www.ringier.com
About Code and Theory Network
The Code and Theory Network is the digital-first creative and technology group within Stagwell, built to partner with businesses to navigate the complexity of changing consumer behaviors and emerging technologies. With a global footprint and the capabilities to work cross the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, MediaCurrent, Rhythm, TrueLogic, and YML.
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Ringier AG, Corporate Communications