Homsters, the leading provider of automated marketing solutions for new property developments, finalizes financing round led by Ringier AG and Simon Baker

Homsters is the leading provider of automated marketing solutions for the sale of new property developments. The Company’s end-to-end driven marketing platform seamlessly promotes new developments across multiple online marketing sites, captures buyer leads, nurtures these leads, and distributes closable leads to developer sales teams. Homsters’ AI-driven solution is provided on a SaaS basis to online property marketplaces and developers in multiple countries, currently marketing over 5,000 new developments. Swiss-based Ringier AG and Simon Baker, Chairman of CAV Investment Group and former CEO of Australia`s REA Group, have participated in the current financing round of Homsters to support the further growth and the internationalization of the Singapore and Kiyv based PropTech company.

“Our mission is to remove any inefficiencies in the new homes sales process by digitizing as many of new homes sales process steps as possible. By doing so, we can increase conversion rates (leading to more sales) and reduce the costs of selling new developments. Having investors like Simon Baker and Ringier support our vision gives us access to some of the brightest minds in the industry and accelerates our development”, says Andrew Olejnik, Co-Founder and CEO of Homsters.

“The Homsters team has built a highly performing end-to-end marketing platform for the sale of new developments. Homsters platform has the potential to bring the development industry to the next level of digitization. With our investment, we want to accelerate this process. We will create additional value by leveraging synergies between Homsters and our portfolio in digital marketplaces, TV and print across Europe, Asia and Africa”, says Axel Konjack, Head of International Marketplaces at Ringier AG.

“I have been very impressed by the platform developed by the team and believe that it has strong application as a ‘plug and play’ solution for existing property marketplaces, the marketing platform for major new homes developers around the world, and even as a platform that Homsters can use to market and sell properties themselves”, says Simon Baker, Chairman of the CAV Investment Group.

Ringier AG, Corporate Communications