Focus on themes instead of brands: Ringier Advertising with a new marketing strategy

Ringier Advertising is using the portfolio of the newly established Ringier Media Switzerland unit to realign its marketing activities from 2024. The unit includes the Blick Group and the 20 magazine and journal titles with the highest reach in Switzerland, including Beobachter, Handelszeitung, Bilanz, cash.ch, Tele, Schweizer Illustrierte, Schweizer LandLiebe, Glückspost, Illustré, PME and others. In future, the focus will be on thematic areas rather than individual media titles.

The combination of Ringier Axel Springer Switzerland and the Blick Group to form Ringier Media Switzerland will simplify cross-title advertising marketing for Ringier Advertising in future. While this was previously focused primarily on individual media titles, Ringier Advertising is now positioning itself in sales in such a way that the focus is on various thematic areas such as sport, sustainability, business and luxury, lifestyle and other topics. From the new year, this will enable Ringier Advertising to think more broadly about advertising campaigns and respond even better to the needs of its customers.There will be no significant changes to the sales staff’s regional divisions and therefore the contact persons for advertisers.

Thomas Passen, Managing Director of Ringier Advertising: “Our customers are increasingly interested in placing their advertising message in the right thematic environment. At the same time, the advertising market is becoming increasingly short-term. By focusing our sales on thematic areas, we can respond to these needs in an even more targeted manner and react to trends with greater agility.”

For further information on the realignment of sales at Ringier Advertising, please contact Thomas Passen, Managing Director Ringier Advertising, [email protected].


About Ringier Advertising

Ringier Advertising is the commercialization unit of Ringier Media Switzerland and other external publications and portals. The portfolio includes broad-reach media brands such as Blick and blue News, special interest offerings such as Schweizer LandLiebe or femelle.ch and renowned business publications such as Bilanz. Ringier Advertising stands for high-quality environments, innovative technologies and individual consulting. The Brand Studio provides creative approaches and supports advertisers in the creation of their campaigns. www.ringier-advertising.ch

Corporate Communications
+41 44 259 64 44
[email protected]

Ringier AG
Dufourstrasse 23
8008 Zurich