Ringier Africa, which runs classifieds, content and ecommerce operations across five Sub-Saharan African countries, is achieving remarkable success. Overall, sales revenue in the first three months of this year was four times higher than in the last quarter of 2014. Traffic has also increased over proportionally and Ringier now achieves over 10 million monthly visits across its platforms.
In the classified-advertising segment, particularly strong performance was achieved by ZoomTanzania.com, the country’s largest online classifieds platform. Traffic in the first three months of 2015 was 30 percent higher than in the fourth quarter of 2014, thus further enforcing ZoomTanzania.com’s position as one of the Top 10 internet sites in Tanzania.
In Nigeria, Ringier’s Ady.ng platform benefited from the company’s strong strategic emphasis on quality. It was able to double its traffic between the fourth quarter of 2014 and the first quarter of this year. Pigiame.co.ke in Kenya also succeeded in strengthening its market positions, with organic traffic numbers growing by 200 percent quarter-on-quarter. In Senegal, in the beginning of the year Ringier launched its first Real-Estate vertical, MaMaison.sn, built on the success of market-leading classifieds platform Expat-dakar.com
Leading Ringier Africa’s mass-content strategy, Pulse.ng is now the largest online-only news publication in Nigeria, generating 15 million monthly impressions. The success of Pulse is being duplicated in Ghana, where Pulse.com.gh was launched late last year, showing Ringier’s appetite to further expand the successful content-model to other markets.
Ringier Africa’s two leading e-commerce platforms, Rupu.co.ke in Kenya and Tisu.com.gh in Ghana, continue to expand at a rapid pace. Thanks, in particular, to their strategies of regional expansion, both platforms further consolidated their number-one positions in their respective markets during the first quarter of 2015.
Ringier Digital Marketing (RDM), Ringier’s agency business on the African continent, was also able to sign up a number of new clients, the largest ones being Jack Daniels and Wal Mart. For them, Ringier is running digital marketing operations across Sub-Saharan Africa.
Robin Lingg, CEO for Africa and Asia at Ringier says: “It’s great to see that our early focus and investment on the African continent is paying off. We are very happy about the recent development on revenue and reach, and the speed with which we are able to showcase serious growth here. At the same time all our platforms were able to improve their market positions and expand their customer bases and reach. We see these trends only accelerating across all markets and are looking forward to the next months.”
Ringier AG, Corporate Communications