Olander’s extensive experience and expertise in broadcast and digital media make him the ideal candidate to head up Ringier Vietnam’s new LABS division, which will focus on the creation and monetisation of native advertising, video and social content across the company’s entire portfolio of media brands. As Chief Revenue Officer for Ringier Vietnam, Olander will work closely with the company’s division heads to identify and exploit new revenue opportunities in digital, off-line media and event spaces.

Olander has previously worked for various international media companies across Asia, the United States and Europe and joins Ringier after four years as General Director of FBNC, Vietnam’s leading cable television business news channel.

“I am truly thrilled to join the Ringier Vietnam team and to have the opportunity to develop creative new multi-platform media solutions that will connect brands with Ringier’s diverse and growing audiences.”Eric Olander, Chief Revenue Office and LABS founder

“This is an exciting time to be working in media in Vietnam. The migration of marketing spend to the digital space demands that we provide our clients and partners with a range of creative online solutions to their needs. Eric’s deep understanding of the digital landscape in Vietnam makes him the perfect choice to spearhead this mission.

With market-leading brands in the areas of fashion (ELLE); weddings (Marry.vn); parenting (Marrybaby.vn); cookery (Bepgiadinh.com)  and real estate (Muabannhadat.vn), Ringier Vietnam is also pushing ahead agressively in the area of video content through our nascent LABS division. Eric has proven expertise in the creation and monetisation of compelling video content and I am excited to see how he and his team will bring Ringier’s offering in this area to a new level.”

Dale Nottingham, Managing Director of Ringier Vietnam

Ringier AG, Corporate Communications