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Launched in October 2005, Avantaje was the first women's glossy magazine in Romania. The magazine became an instant success on the Romanian market, setting new standards for topics, photos, design and print quality.

As a multi-faceted magazine covering many different areas, Avantaje provides a practical and comprehensive guide for the modern woman. From an editorial point of view, Avantaje promotes the concept of harmonious and balanced femininity that characterises women who are equally dedicated to their family, career and personal development.

The Avantaje reader wants to be well informed and to stay fully abreast of current affairs. She is 25 to 45 years old, university educated and married. She has strong traditional values, but is also open to new ideas, investing time and money in her personal health and development.