In the next two years, the e-commerce platform DeinDeal will be the LED advertising partner of the Credit Suisse Super League and will advertise its offer on all LED boards in a total of 12 stadiums. Ringier Sports AG, exclusive overall marketer of the central advertising rights of the Swiss Football League (SFL), has concluded a contract with DeinDeal AG for the 2023/24 and 2024/25 seasons for this purpose.
“The LED boards at Credit Suisse Super League matches are ideal for increasing the visibility of the DeinDeal brand,” says Allen Krief, CEO of DeinDeal. “Our goal is to offer a wide range of products at attractive prices. To achieve this, we work directly with selected partners such as P&G or Metabo, the German power tool manufacturer. As preferred partners we also give them appropriate space on the LED boards.”
“We are pleased that we could win DeinDeal as a partner for the SFL. DeinDeal is the ideal complement to our existing partnerships. DeinDeal’s versatile offer certainly meets the different preferences of football fans”, says Stephan Wullschleger, Chief Commercial Officer of Ringier Sports.
“The Swiss Football League offers attractive football on the field – and no less interesting advertising opportunities on the sidelines. This is confirmed by the partnership with DeinDeal for the nationwide presence on the LED boards in the stadiums of the clubs from the Credit Suisse Super League for the next two seasons”, adds Claudius Schäfer, CEO Swiss Football League.
Ringier AG, Corporate Communications
DeinDeal operates the e-commerce platforms deindeal.ch and my-store.ch and markets an extensive range of products and experiences. DeinDeal inspires its community with regular special offers and rounds off the wide range of products with a good delivery service and customer service. In addition to offers from the areas of fashion, living, sports, children, multimedia, pet supplies, gastronomy and wine, DeinDeal also offers travel to Switzerland and the whole world as well as bargains for lifestyle services. DeinDeal merged with my-store.ch in 2016 and is a subsidiary of Ringier AG.
About Ringier Sports
Ringier Sports AG is a subsidiary of the Ringier Group and focuses on the marketing, consulting, digitisation and activation of clubs, associations, leagues and organisations as well as national and international events in the Swiss market. The focus is on public sports such as football and ice hockey as well as sports that have a high number of licensed and/or active players. At the same time, Ringier Sports AG focuses on the exploitation of marketing and media rights to national leagues and the future development as well as marketing and digitisation of event and championship formats with a national character.