The ROI Award was created by Marketbuilder media, focusing on ROI review of marketing and sales. Award judges were from elite management in WPP, Ominicom, IPG, Publicis, Aegis, Yemaozhong Marketing and Jiaotong University and supported by Nielsen and Sinomonitor. Advertisers, 4A agencies and media paid close attention on the award because of the financial crisis’ effect on the advertising industry.
As the leading brand for cooking life in China, Betty’s Kitchen has always been to disseminate and promote the culture of responsible cuisine, and always uphold its brand information-“to make good taste of life”, not only to provide food enthusiasts with a rich culinary information, but also introducing an unprecedented quality of culinary life. With its brand connotation, accurate positioning, as well as “fresh fashion, health, fun, simple, practical, warm affection, Betty’s Kitchen has won the attention and favor of product advertisers and broadcasters.
In 2003，Ringer Group began its strategic partnership with China National Food Industry Corporation’s 《China Foreign Food Industry》Magazine. During the last 7 years, Betty Bossi has become the leading national cooking media brand. Betty’s Kitchen has a multi media platform which includes a Monthly magazine，website，online video，mobile phone，EDM，Books，Cooking School and E-commerce. The highly interactive web 2.0 website http://www.beitaichufang.com, which was re-launched in September 2009, has nearly 160,000 registered members, and is already considered as the most active online recipe sharing community. The site now provides even better service for Chinese cooking lovers and to meet the increasing demand of advertisers for interactive media options.