10.11.26

Ringier Advertising and Betty Bossi to Launch Advertising Sales Partnership in 2027

Ringier Advertising and Swiss culinary brand Betty Bossi are entering into a long-term advertising sales partnership starting in 2027. In addition to managing internal sales operations and new customer acquisition, the partnership will focus primarily on the strategic expansion of digital advertising offerings. Advertisers will benefit from a trusted, high-reach environment and enhanced digital advertising opportunities.

From 2027, Ringier Advertising and Betty Bossi will join forces in advertising sales. As part of the partnership, Ringier Advertising will take over internal sales operations and new customer acquisition in the Swiss advertising market. Betty Bossi will draw on Ringier Advertising’s extensive digital expertise. Existing customer relationships will remain unchanged, while the advertising offerings will be strategically developed further.

Betty Bossi is a Swiss culinary brand offering recipes, food products, and kitchen and household accessories. With its Betty Bossi magazine, the brand reaches 1.55 million readers and records 4.8 million monthly visits to bettybossi.ch.

Thomas Passen, Managing Director of Ringier Advertising: “With Betty Bossi, we are gaining a partner with an impressive reach and a high level of trust among Swiss consumers.”

Lars Feldmann, Managing Director of Betty Bossi: “For us, Ringier Advertising combines a strong presence in the Swiss advertising market with extensive digital expertise.”

About Ringier Advertising
Ringier Advertising is the commercialization unit of Ringier Media Switzerland and other external publications and portals. The portfolio includes broad-reach media brands such as  Blick and blue News, special interest offerings such as Schweizer LandLiebe and renowned business publications such as Bilanz. Ringier Advertising stands for high-quality environments, innovative technologies and individual consulting. The Brand Studio provides creative approaches and supports advertisers in the creation of their campaigns.

About Betty Bossi
Betty Bossi makes cooking, eating and everyday life easier. For generations, this pioneering Swiss brand has stood for solutions that everyone loves and trusts. Known as the “nation’s cook”, the iconic character created in 1956 is considered Switzerland’s first influencer. Her story is told in the Swiss film “Hallo Betty”. Betty Bossi has shaped Swiss cuisine like few others. With its foolproof recipes and inspiring ideas, clever kitchen and household helpers, and innovative food products, Betty Bossi is one of Switzerland’s most beloved brands.

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