With this newly created role, Ringier Advertising is systematically expanding its sports marketing and strategic partnerships. Annick Cochard will in future be responsible for Ringier Medien Schweiz’s entire sports business, as well as strategic partnerships and cross-divisional projects. This includes, amongst other things, the further development of Ringier Advertising’s sports portfolio, which features brands such as Blick, kicker, sport.ch, blue News and DAZN. Annick Cochard has been with Ringier Advertising since 2021 and most recently led the marketing of various thematic areas as Head of Sales for Food, Mobility, Sport and Travel.

Also with effect from 1 August 2026, Chiara Rusch will take on expanded responsibilities as Head of Sales: in addition to her existing role as Head of Sales International, she will take charge of Annick Cochard’s former team covering the food, mobility and travel sectors. Ringier Advertising is thus bringing these key segments under a single leadership.

“The sports sector is developing dynamically and opening up new opportunities for advertisers. Annick Cochard brings many years of experience and a deep understanding of the market to strategically develop this area. At the same time, we are delighted that, in Chiara Rusch, we have been able to promote a manager from within our own ranks who will strengthen our organisation and create synergies through her experience,” says Thomas Passen, Managing Director of Ringier Advertising.

About Ringier Advertising
Ringier Advertising is the commercialization unit of Ringier Media Switzerland and other external publications and portals. The portfolio includes broad-reach media brands such as  Blick and blue News, special interest offerings such as Schweizer LandLiebe and renowned business publications such as Bilanz. Ringier Advertising stands for high-quality environments, innovative technologies and individual consulting. The Brand Studio provides creative approaches and supports advertisers in the creation of their campaigns.