The new abola.pt offers smoother navigation, a wealth of multimedia content, expert opinions, and stories that go beyond results. It’s designed for those who demand to stay ahead of sports news, strengthening A BOLA’s multiplatform strategy by providing quality information, exclusive content, and innovative formats all in one place. This move intends to further solidify A BOLA’s position as the number one Portuguese online sports media outlet, as confirmed by the NetAudience ranking (June 2025).
The new platform significantly enhances the user experience, offering faster access to news, in-depth analysis, and richer multimedia content. With an optimized interface, A BOLA provides seamless navigation across all devices and improved loading speeds to boost engagement. The upgraded site also integrates advanced sports event analysis tools, ensuring comprehensive, real-time coverage.
A BOLA is the third brand in the Ringier Sports Media Group (RSMG) portfolio, after Sportal.rs and Sportal.hu, to adopt this innovative in-house solution, a state-of-the-art front end powered by SportsCube. This upgrade is a key element of RSMG’s strategy to create a unified tech stack, enabling faster innovation across all markets while adapting to the evolving media consumption habits of users, all while preserving strong local identities.
Designed to integrate seamlessly with the Sportal365 content management system, SportsCube reinforces RSMG’s position as a leading global sports media company. RSMG sets new standards in sports media, promising an unmatched experience for sports fans, thanks to the combined efforts and innovative approach of all involved teams.
About Ringier Sports Media Group
Launched in 2022, RSMG operates 8 sports media brands in 8 European countries, reaching >25m fans per month. With 400+ employees, RSMG strategically invests in sports media to become a leading European sports media company. Its brands include Sport.bg, gsp.ro, sportal.rs, sportal.hu, sportal.sk, sportal.gr, A Bola, Sportnieuws.nl, the Sportal365 CMS and a strategic investment in LiveScore Group.