The Swiss advertising market is about to get a collective boost: Ringier, the Swiss broadcasting corporation SRG and Swisscom are combining the marketing of their media services and advertising platforms in a new joint marketing firm to respond to the significant changes in the needs of advertising clients and the Swiss media. Swisscom will contribute its expertise in technology as well as the marketing rights for Swisscom TV and its online platforms. Ringier and SRG will provide the marketing rights for their extensive, mutually enhancing media services. The alliance will also facilitate the joint development of new advertising forms and technologies in Switzerland. It is the partners’ stated objective to effectively strengthen the Swiss advertising market against globalised competition. The firm’s services are available to all advertising clients, agencies as well as other providers of advertising inventory.