{"id":809,"date":"2021-03-08T08:45:00","date_gmt":"2021-03-08T07:45:00","guid":{"rendered":"https:\/\/www.ringier.com\/redaktion-von-blick-ch-in-der-romandie-arbeitet-in-spezialisierten-labs\/"},"modified":"2025-06-27T15:56:32","modified_gmt":"2025-06-27T13:56:32","slug":"la-redaction-romande-de-blick-ch-adoptera-une-structure-inedite-en-suisse","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/la-redaction-romande-de-blick-ch-adoptera-une-structure-inedite-en-suisse\/","title":{"rendered":"La r\u00e9daction romande de Blick.ch adoptera une structure in\u00e9dite en Suisse"},"content":{"rendered":"\n<p>Le groupe Blick innove avec sa direction g\u00e9n\u00e9rale en Suisse romande. Pour la premi\u00e8re fois, un r\u00e9dacteur en chef et un Product Owner se partagent la responsabilit\u00e9 d\u2019une r\u00e9daction: Michel Jeanneret (47 ans) et Thomas Del\u00e9chat (29 ans). \u00abNous voulons exploiter tout le potentiel d\u2019un m\u00e9dia 100% num\u00e9rique et \u00eatre pr\u00e9sent l\u00e0 o\u00f9 se trouve notre audience, en lui proposant les formes narratives les plus appropri\u00e9es\u00bb, d\u00e9clare Thomas Del\u00e9chat. \u00abPour assurer notre succ\u00e8s, la strat\u00e9gie de produit et les consid\u00e9rations journalistiques iront de pair.\u00bb Forte de 20 personnes, la r\u00e9daction sera divis\u00e9e en trois \u00e9quipes: l\u2019\u00abInvestigative Lab\u00bb, l\u2019\u00abEditing Lab\u00bb et le \u00abCreative Lab\u00bb.<\/p>\n\n\n\n<p>Dans l\u2019\u00abInvestigative Lab\u00bb, des journalistes exp\u00e9riment\u00e9s et parfaitement connect\u00e9s travailleront sur des sujets exclusifs concernant la Suisse romande \u2013 de la politique au sport, en passant par l\u2019\u00e9conomie, la soci\u00e9t\u00e9 et la pop culture. En plus de se charger de l\u2019\u00e9dition web et de la gestion de la homepage, l\u2019\u00abEditing Lab\u00bb traduira et adaptera une partie des contenus al\u00e9maniques et traitera les d\u00e9p\u00eaches d\u2019agences. Il sera garant de l\u2019\u00e9change journalistique entre les r\u00e9dactions de Lausanne et Z\u00fcrich, et assurera une couverture nationale compl\u00e8te sur Blick.ch\/fr.<\/p>\n\n\n\n<p>Le \u00abCreative Lab\u00bb r\u00e9unira des experts du num\u00e9rique ainsi que des sp\u00e9cialistes des r\u00e9seaux sociaux et de la vid\u00e9o, qui collaboreront \u00e9troitement avec les journalistes de la r\u00e9daction. Ils veilleront \u00e0 ce que le contenu journalistique soit pr\u00e9par\u00e9 et diffus\u00e9 de mani\u00e8re optimale sur chaque canal. \u00abNous voulons explorer de nouvelles mani\u00e8res de raconter les sujets sur le web, surprendre nos lectrices et lecteurs et les impliquer dans les discussions \u00e9ditoriales\u00bb, affirme Thomas Del\u00e9chat, responsable de la mise en place et de la direction du \u00abCreative Lab\u00bb. L\u2019\u00e9quipe se concentrera sur le d\u00e9veloppement de formats interactifs (vid\u00e9os, podcasts, newsletters\u2026) et sur la production et diffusion des contenus \u00e0 destination des r\u00e9seaux sociaux, notamment afin de toucher les jeunes audiences.<\/p>\n\n\n\n<p>Ensemble, Michel Jeanneret et Thomas Del\u00e9chat ont cr\u00e9\u00e9 un environnement agile pour que la version francophone de Blick.ch s\u00e9duise les Romandes et les Romands et devienne une voix forte dans le paysage m\u00e9diatique. Les 20 journalistes et sp\u00e9cialistes du num\u00e9rique qui formeront cette r\u00e9daction seront annonc\u00e9s tout bient\u00f4t.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ringier.ch\/sites\/default\/files\/styles\/gallery\/public\/images\/galleries\/labs_fr.jpeg?itok=VI5PjAn0\" alt=\"Blick Romandie - \u00c9cosyst\u00e8me \u00e9ditorial\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9quipe \u00e9ditoriale de la version francophone de Blick.ch sera dirig\u00e9e par un duo de management d\u2019un nouveau type, compos\u00e9 du r\u00e9dacteur en chef Michel Jeanneret et du Product Owner Thomas Del\u00e9chat. Elle sera structur\u00e9e en trois \u00ablabs\u00bb: l\u2019\u00abInvestigative Lab\u00bb pour la production des contenus exclusifs en Suisse romande, l\u2019\u00abEditing Lab\u00bb pour le traitement des traductions et des d\u00e9p\u00eaches d\u2019agence et le \u00abCreative Lab\u00bb pour l\u2019innovation et la diffusion sur les canaux num\u00e9riques.<\/p>\n","protected":false},"author":7,"featured_media":805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[370,363],"tags":[],"class_list":["post-809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-ringier-medias-suisse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La r\u00e9daction romande de Blick.ch adoptera une structure in\u00e9dite en Suisse - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/fr\/la-redaction-romande-de-blick-ch-adoptera-une-structure-inedite-en-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La r\u00e9daction romande de Blick.ch adoptera une structure in\u00e9dite en Suisse\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9quipe \u00e9ditoriale de la version francophone de Blick.ch sera dirig\u00e9e par un duo de management d\u2019un nouveau type, compos\u00e9 du r\u00e9dacteur en chef Michel Jeanneret et du Product Owner Thomas Del\u00e9chat. 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